The History of On Running
In the late 2000s, Swiss Ironman champion Olivier Bernhard was experimenting on combining a cushioned landing with a powerful takeoff for a new kind of running shoe. When he shared his early concepts with friends David Allemann and Caspar Coppetti, the trio decided to turn it into a company, and On (or On Running) was officially founded in Zurich, Switzerland in 2010.
With a vision to 'revolutionise the running experience', they created 'CloudTec' - a sole technology that featured hollow pods (or 'clouds') that compress on impact and then lock to provide a responsive push-off. This design became the technical foundation and visual signature of the brand.
On quickly built credibility among serious runners, with models like the Cloudracer helping demonstrate the performance potential of CloudTec, and the brand's clean, minimalist aesthetic appealing to the design-conscious. They positioned themselves as a company that blended engineering precision with athletic performance.
Establishing themselves throughout Europe and the United States throughout the 2010s, a major turning point came in 2020 when tennis player Roger Federer joined the brand as both an investor and strategic partner. Federer's involvement pushed On into new territory, launching the lifestyle shoe 'The Roger' and bridging high-performance sportswear with fashion-orientated design. This introduced the brand to a global audience beyond the running community.
Today, On is recognised as one of the most influential athletic brands of its generation - a company that began with a runner’s experiment and grew into a global symbol of innovation, precision, and Swiss craftsmanship.
On Running: Answering Your Questions
Are On sneakers really good for running?
On running shoes are generally considered very good for running, with 'CloudTec' soles that provide a cushioned and supportive feel for both running and walking. Lightweight, flexible and stylish, they have a snug, locked-in feel that are great for stability. The rocker sole design promotes a smooth gait, helping with foot and leg alignment to prevent aches and pains.
Are On sneakers waterproof?
Some, but not all On sneakers are waterproof. On makes specific waterproof versions of models like the Cloud 5 and Cloudventure, which use a special membrane to block rain and puddles while remaining breathable. However, standard versions of these shoes are not waterproof. Also check the product description before purchasing.
How do On sneakers fit?
On running shoes are known to run quite narrow, so those with wider feet may need to size up half a size.
How do you tie On sneakers?
For guidance on tying your On Running laces, check out our Ultimate Sneakerjagers Lacing Guide!
How do you clean On sneakers?
Cleaning sneakers should always be done by hand. Here's how:
- Remove the laces and use a soft brush (like a toothbrush) to get rid of loose dirt.
- Mix a bit of mild detergent with water, and use a sponge or cloth to gently scrub away marks.
- For suede, use a suede brush (water can damage suede).
- Wipe down with a damp cloth and allow the sneakers to air-dry.
If your sneakers have an odour, sprinkle a bit of baking soda inside and leave it overnight. Shake it out the next day. Alternatively, silica gel or activated charcoal bags work just as well to absorb moisture and neutralise odour.
Laces can be washed separately using detergent, or bright white laces can be soaked briefly in a 1:5 bleach-to-water solution - just rinse thoroughly afterward.
Avoid using the washing machine, especially for leather or suede models, as this can cause damage. Even canvas or fabric versions are at risk, so stick to hand-cleaning where possible.
Where can I buy On sneakers?
Do you have your eye on this brand? With our sneaker search engine, you can browse On sneakers at different retailers and at different prices. Our release calendar also keeps you up to date on On Running restocks and new releases!
Popular On Running Models
On Cloudmonster
The Cloudmonster is On’s maximalist everyday sneaker, built for long miles on the road. It features oversized CloudTec pods and a rocker-shaped sole that creates a smooth forward roll with plenty of cushioning underfoot.
It’s the go-to model for runners who want a bold, comfortable shoe that still feels fast and fun, whether for long runs or all-day wear.
On Cloudnova
The Cloudnova blends running technology with lifestyle design. It’s not made for race performance but for everyday movement like walking, travel, and commuting, offering a comfortable, athletic feel with a more fashion-forward silhouette.
The shoe combines CloudTec cushioning with a wide base for stability, a flexible upper, and a sleek look that transitions easily from the gym to the street.
On Cloudboom
The Cloudboom family represents On’s high-speed, race-day technology. Built for competitive runners and marathoners, these shoes combine responsive CloudTec cushioning with a carbon-infused Speedboard for explosive propulsion.
The lightweight upper and aggressive rocker geometry encourage fast transitions and efficiency at pace.
On Cloudtilt
The Cloudtilt is On’s comfort-first, lifestyle-oriented model designed for all-day wear, walking, and travel. It uses an innovative CloudTec Phase midsole to deliver an ultra-smooth heel-to-toe roll.
The upper is minimalist, sleek, and made from soft, recycled materials. It's one of On’s most comfortable designs!
On Cloudsurfer
The Cloudsurfer is a versatile daily sneaker that reintroduced On’s CloudTec Phase technology in a more dynamic, performance-oriented form. It’s lightweight, smooth, and ideal for everything from tempo runs to easy mileage.
The cushioning feels softer than earlier On models, delivering a fluid ride without the firmer plate found in race-day shoes.
On Cloudswift
The Cloudswift is designed for urban running, and is agile, cushioned, and durable on hard surfaces like pavement. It uses Helion superfoam for firm yet forgiving cushioning and features a sturdy midfoot cage for support during quick direction changes.
Breathable mesh uppers and a low, streamlined profile make it a practical choice for city runners and gym-goers alike.
For more FAQs on your favourite sneaker brands and models, visit the Sneaker FAQ page.
