Saucony Sneakers
This company was founded by four men in 1898, in Kutztown, Pennsylvania. Officially pronounced 'saw-kah-nee', it is named after the seven-mile Saucony Creek in Pennsylvania.
Twelve years later, a Russian immigrant named Abraham Hyde founded the company Hyde Athletic Industries, then opened his first shop in Cambridge, Massachusetts. He was known for having high quality running shoes with the latest technologies.
In the late 1960s, Hyde bought Saucony, with success. By 1979, two of its shoes were in the top 10 in Runner's World magazine. Saucony had become Hyde's biggest brand and for that reason, in the late 1980s, the company changed its name from Hyde Athletic Industries to Saucony.
The shoe boxes of the brand had the text "sock a knee" on them. They did this because it is the correct way to pronounce the name. The logo is inspired by the constant flow of the river. Everyone knows Saucony running shoes and the incredibly wide range of models they offer. They certainly do not have a simple collection, they have a perfect shoe for every situation. Whether it is with spikes, for the unpaved and paved ground or for athletic events, they have it all.
In 2005, Saucony was acquired by the company, Stride Rite Corporation. They continued to improve on the technologies. They use a grid cushioning, which is inspired by spider webs. The company has been building on this idea for 15 years. They also started using new ways, with a flexion plate and with an arch-lock technology. The latest design is a shoe that changes when your body is cold or hot.
As well as making so many improvements, they have also partnered with companies such as Alife Rivington Club and Bodega, and through these changes the company has made huge strides to gain a place alongside the world's biggest companies.