New Balance Sneakers
The History of New Balance
It was in the year 1906, in the town of Massachusetts, Boston in the United States when British businessman William J. Riley founded the company New Balance. Initially, the company offered shoes that were specialised for people with foot problems.
Riley went into partnership with Arthur Hall in 1934. The man in question had already established himself in the shoe market by selling shoes to people who had physically demanding jobs. The shoes from New Balance had made a huge impression on athletes in the fifties; the athletes wanted custom-made shoes from New Balance. As the athletes started wearing shoes from this brand, the company’s name grew so much that it these shoes became one of its highest priorities.
The management of the company underwent a major change in 1952 when Hall sold the company to his daughter and her husband Paul Kidd. In 1961, the company launched the first shoe with a ripple sole, which, according to Hall, was also available in several widths.
The company was sold one more time to entrepreneur Jim S. David. New Balance still wasn't a big name until a breakthrough in 1976, when the New Balance 320 model won first place in the Runner's Worlds magazine awards. Since then, they have only continued to grow and even now, they are still considered one of the best manufacturers in the athletic shoe business.
The New Balance Brand
Known today for their exceptional quality, unique designs and continuous innovations, New Balance has an extensive range of sneakers for men, women and children in many different styles, and offer shoes for many more sports than running, including basketball, tennis and football.
The versatile models include the New Balance 530 and New Balance 1500 for a normal, everyday lifestyle sneaker, the comfortable New Balance 550, the stylish New Balance 992 and the New Balance 990 that was made for running. Or for a retro look, the New Balance 327 call back to their 70’s heritage.
New Balance Sneakers - True To Size?
New Balance Sneakers are known to be true to size.