Skip to content
Black Friday Sneakers Sale Guide

Black Friday Sneakers Sale Guide

In this Black Friday Sneakers Sale Guide 2022 you will find a complete overview of all sneaker shops that offer great deals during the week of Black Friday and Cyber Monday. We update this page several times a day so you see everything and never miss a thing.

The best Black Friday deals

Our top brands & stores

Black Friday sneaker deals

All deals you will need this Black Friday

When is Black Friday 2023?

On Friday 24 November, the madness starts again, because it is time for Black Friday 2023!

The American tradition has also spread to other countries in recent years. This means that we can count on the best Black Friday deals of the year! Of course, it's not only about Black Friday itself - deals start from as early as 13 November and end during Cyber Monday on 27 November.

The Best Black Friday Sneaker Deals 2023

What exactly can you expect during this Black Friday madness? From Monday 13 November onwards, the first shops will start offering various discounts. They often have a new Black Friday offer every day. Think of discounts of up to 65%! But don’t wait too long to buy, because before you know it, the item you really want will already be sold out.

Shop Steals

At Sneakerjagers, we keep an eye on as many shops as possible to be able to give you all the Black Friday deals. You can be sure that many shops will come up with some great deals on sneakers and streetwear!

Foot Locker are offering up to 50% off from 22 to 28 November, so make sure you don’t miss anything! With brands like Converse, Vans, ASICS and more there’s a lot on offer.

Footshop are offering huge discounts in their Black Friday sale! Take the opportunity to treat yourself to some On sneakers, or some luxurious Filling Pieces shoes!

Help yourself to a steal at Solebox by grabbing 25% off everything on Black Friday, or 30% off everything on Cyber Monday!

At JD Sports you can get up to a striking 60% off on selected brands up to 27 November! Get your discount now on FILA, Under Armour, The North Face and more!

There’s an incredible deal at About You with up to 70% off EVERYTHING up to 27 November! Grab a great deal for Black Friday and update your wardrobe! 

Freshcotton are also offering sweet deals on a huge number of brands, meaning you can get up to 70% discount on ASICS, Carhartt, Daily Paper, Saucony and so much more in their Black Friday sale until 27 November. 

You can enjoy 20% off everything at Snipes from 20 to 27 November, or 30% off all Online Exclusives. Shop for K-Swiss, Reebok, and many more brands at Snipes!

Brand Deals

Do you prefer to shop directly at the brand? Then make sure to keep an eye on our Black Friday Sneakers Sale Guide, because most brands will surprise you with some great deals.

At Puma, you can get up to 45% off + an extra 15% off from 13 to 22 November, then 28 November to 3 December during Cyber Week. Special deals are expected over the Black Friday weekend with up to 50% off + an extra 15% off, so make sure you’re quick and take a look at what they have to offer! Browse Cali, RS-X, Suede and Mayze models alongside the Wild and Future Rider styles.

adidas are offering up to 50% discount, so take advantage of great deals on models like the Stan Smith, Superstar, and Ultra Boost!

From 17 to 28  November you can score lots of discount at Converse with up to 40% off on selected goods, to 30% off Everything on Black Friday itself. Treat yourself to a pair of All Stars, Chuck 70s, or Run Star Hikes!

Nike Black Friday deals include 25% off site-wide from 16 to 23 November for Nike Members only. Get your discount on Air Max 1, Air Force 1, Dunk, Air Max 90 sneakers and more with the code START23!

Filling Pieces have a super Cyber Weekend sale from 24 to 27 of November, offering discount on fan favourites like the Mondo, Low Top, and Court!

The best thing about Black Friday is that there are offers for everyone. You can find the best Black Friday sneakers for men and women. Even toddler sizes are on sale for the best prices. So maybe you can start your Christmas shopping just like the Americans do. A pair of new sneakers under the tree is a lot more original than a simple gift voucher.

Black Friday Clothing Deals

We're keeping an eye on not just sneaker steals, but Black Friday Clothing Sales as well! If you're looking to update your wardrobe during the Black Friday weekend, then you can rest assured that we'll be bringing you the best Black Friday Clothes to choose from!

Think of Black Friday Clothing Deals from BSTN, JD Sports, adidas, Nike and SNS alongside many more!

Cyber Monday

Afraid you'll miss out on the Black Friday sales? Then rest assured, because many stores also participate in Cyber Monday, the extension of Black Friday, on 27 November.

Cyber Monday was created because of, among other things, the disputes that arose during Black Friday in the shops. Cyber Monday takes place entirely online. Online shopping has become enormously popular, which is reflected in the rapidly increasing number of web shops that participate in Cyber Monday. 

What is Black Friday?

Black Friday is the Friday after the American holiday of Thanksgiving and is entirely devoted to sales. There is some debate about Black Friday origins. The best-known theory focuses on the traditional parades with which Americans and Canadians celebrate Thanksgiving. In the 19th century, the biggest department stores decided to sponsor these parades by going all out. This, of course, included large and eye-catching advertising campaigns.

Of course, the other retailers could not stay behind, otherwise they would see many customers leave for those big department stores on that day. As a result, the retailers decided to go all out themselves with the necessary promotions and offers. This mutual competition never disappeared and Black Friday lives on.

Why is it called Black Friday?

There are various theories about how this tradition got the name 'Black Friday', but the best known one is that Black Friday stands for the first positive black figures of the year that the sellers achieve instead of the negative red figures. Another theory is that bus drivers would describe the heavy traffic clogging the streets the day after Thanksgiving, as people rushed to the sales, as 'Black Friday'.

The Concept of Black Friday

Black Friday is perhaps known as the most chaotic day in the shopping world. During this phenomenon, everything revolves around the best sale offers. Most shops open early on Black Friday, with some opening as early as 04:00, as large groups of people arise who want to be the first to hit the shops. Everyone wants to be there on time, because for most products on sale it's first come first serve. People literally fight for the best deals. During Black Friday, the craziest videos often appear, showing people pulling products out of other people's hands and searching for the right size among the messiest piles.

It is therefore not a bad thing that nowadays you can also benefit from this tradition online. The people who prefer to shop online are in luck. Black Friday is celebrated by many online shops. The same actions and offers, but without all the hassle that you would experience in the shops.

In fact, Black Friday is celebrated so much in America that in 24 of the 50 states it is considered an official day off. People make the most of this opportunity to buy the best Christmas gifts at the best prices.