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Black Friday Sneakers Sale Guide

Black Friday Sneakers Sale Guide

In this Black Friday Sneakers Sale Guide 2021 you will find a complete overview of all sneaker shops that offer great deals during the week of Black Friday and Cyber Monday. We update this page several times a day so you see everything and never miss a thing.

The best Black Friday deals

Our top brands & stores

Black Friday sneaker deals

All deals you will need this Black Friday

The best Black Friday steals

Black Friday clothing deals

When is Black Friday 2021?

On Friday 26 November, the madness starts again, because it is time for Black Friday 2021!

The American tradition has also spread to other countries in recent years. This means that we can count on the best Black Friday deals of the year! Of course, it's not only about Black Friday itself - deals start from as early as 12 November and end during Cyber Monday on 29 November.

The Best Black Friday Sneaker Deals 2021

What exactly can you expect during this Black Friday madness? From Friday 12 November onwards, the first shops will start offering various discounts. They often have a new Black Friday offer every day. Think of discounts of up to 65%! But don’t wait too long to buy, because before you know it, the item you really want will already be sold out.

Shop Steals

At Sneakerjagers, we keep an eye on as many shops as possible to be able to give you all the Black Friday deals. You can be sure that many shops will come up with some great deals on sneakers and streetwear!

Foot Locker are offering up to 50% off from 20 to 28 November, with new lines being added on 24 November, so make sure you don’t miss anything! With brands like Converse, Vans, ASICS and more there’s a lot on offer.

Sidestep have 20% off from 24 to 29 November, and as an added bonus, will plant a tree after each purchase during Black Friday week 2021. So you can feel good about yourself after your treating yourself to sneakers from brands like FILA, Arkk Copenhagen, Saucony and more!

From 22 to 29 November, you can get up to 20% off at Snipes, plus free shipping. With almost 100 brands like Jordan, KangaROOS and Nike SB online, there’s sure to be something for everyone.

Footshop are not only offering up to 60% off from 16 to 21 November, and up to 70% off from 22 to 29 November, but are also presenting a Deal of the Day from 16 to 29 November! Make sure to check back every day to see the latest offering. You might score an exclusive deal on a Karhu, Veja, Reebok or Mizuno sneaker!

From 25 to 28 November you can get up to 25% off all products using code ALL25 at BSTN. And for 24 hours only on 24 November you can get up to 35% off the BSTN/BEASTIN brand using code BSTN35. Happy shopping!

Brand Deals

Do you prefer to shop directly at the brand? Then make sure to keep an eye on our Black Friday Sneakers Sale Guide, because most brands will surprise you with some great deals.

We kick off early this year with early access to the adidas Black Friday sale from 12 November, with up to 50% off until 28 November! Shop classics silhouettes like the Yeezy Boost, Forum, Ozweego, Superstar and many more.

New Balance have up to 40% off from 24 to 29 November, with an extra 20% off apparel from 26 November! Score discount on classic models like the NB550, NB530 and NB327.

At Puma, you can get up to 65% off from 25 to 26 November, so make sure you’re quick and take a look at what they have to offer! Browse Cali, RS-X, Suede and Mayze models alongside the Wild and Future Rider styles.

Nike Black Friday deals include 25% off site-wide from 25 to 30 November for Nike Members only. Use code GAME21 to get your discount on Air Max 1, Air Force 1, Dunk, Air Max 90 sneakers and more!

There's lots of deals on at the Converse Black Friday event, so stay up to date - Up until 28 November you can get 20% off sale styles from 20 November, 40% off boots from 22 November, 40% off trending styles from 24 November and 50% off limited edition styles from 25 November! Then from 28 to 30 November you can score 30% off EVERYTHING! Shop the Converse Chuck 70, Converse All Star, Converse Run Star Hike and more!

The best thing about Black Friday is that there are offers for everyone. You can find the best Black Friday sneakers for men and women. Even toddler sizes are on sale for the best prices. So maybe you can start your Christmas shopping just like the Americans do. A pair of new sneakers under the tree is a lot more original than a simple gift voucher.

Black Friday Clothing Deals

We're keeping an eye on not just sneaker steals, but Black Friday Clothing Sales as well! If you're looking to update your wardrobe during the Black Friday weekend, then you can rest assured that we'll be bringing you the best Black Friday Clothes to choose from!

Think of Black Friday Clothing Deals from BSTN, JD Sports, adidas, Nike and SNS alongside many more!

Cyber Monday

Afraid you'll miss out on the Black Friday sales? Then rest assured, because many stores also participate in Cyber Monday, the extension of Black Friday, on 29 November.

Puma are going even further and have up to 30% off from 29 November to 1 December. Use code CYBER on checkout to get your discount!

Cyber Monday was created because of, among other things, the disputes that arose during Black Friday in the shops. Cyber Monday takes place entirely online. Online shopping has become enormously popular, which is reflected in the rapidly increasing number of web shops that participate in Cyber Monday. 

What is Black Friday?

Black Friday is the Friday after the American holiday of Thanksgiving and is entirely devoted to sales. There is some debate about Black Friday origins. The best-known theory focuses on the traditional parades with which Americans and Canadians celebrate Thanksgiving. In the 19th century, the biggest department stores decided to sponsor these parades by going all out. This, of course, included large and eye-catching advertising campaigns.

Of course, the other retailers could not stay behind, otherwise they would see many customers leave for those big department stores on that day. As a result, the retailers decided to go all out themselves with the necessary promotions and offers. This mutual competition never disappeared and Black Friday lives on.

Why is it called Black Friday?

There are various theories about how this tradition got the name 'Black Friday', but the best known one is that Black Friday stands for the first positive black figures of the year that the sellers achieve instead of the negative red figures. Another theory is that bus drivers would describe the heavy traffic clogging the streets the day after Thanksgiving, as people rushed to the sales, as 'Black Friday'.

The Concept of Black Friday

Black Friday is perhaps known as the most chaotic day in the shopping world. During this phenomenon, everything revolves around the best sale offers. Most shops open early on Black Friday, with some opening as early as 04:00, as large groups of people arise who want to be the first to hit the shops. Everyone wants to be there on time, because for most products on sale it's first come first serve. People literally fight for the best deals. During Black Friday, the craziest videos often appear, showing people pulling products out of other people's hands and searching for the right size among the messiest piles.

It is therefore not a bad thing that nowadays you can also benefit from this tradition online. The people who prefer to shop online are in luck. Black Friday is celebrated by many online shops. The same actions and offers, but without all the hassle that you would experience in the shops.

In fact, Black Friday is celebrated so much in America that in 24 of the 50 states it is considered an official day off. People make the most of this opportunity to buy the best Christmas gifts at the best prices.