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Tom Sachs x Nike General Purpose 'Demerits'

Tom Sachs x Nike General Purpose 'Demerits'

€119
New
Nike Air Max 90 LX 'Leopard' - Animal Pack

Nike Air Max 90 LX 'Leopard' - Animal Pack

€159.95
Nike Air Max 95 Big Bubble Premium 'Greedy'

Nike Air Max 95 Big Bubble Premium 'Greedy'

€175
Nike P-6000 'Black & Hyper Turquoise'

Nike P-6000 'Black & Hyper Turquoise'

€115
Nike Air Max 90 'Iron Grey & Photon Dust'

Nike Air Max 90 'Iron Grey & Photon Dust'

€149
Nike Air Max 90 Premium 'Dark Smoke Grey & University Blue'

Nike Air Max 90 Premium 'Dark Smoke Grey & University Blue'

£134.99
Nike
Nike Air Max 95 Big Bubble 'Fresh Mint'

Nike Air Max 95 Big Bubble 'Fresh Mint'

€161€190-15%
UNDEFEATED x Nike Air Max 95 'Black'

UNDEFEATED x Nike Air Max 95 'Black'

€124€200-38%
New
Nike Air Max 90 'Vintage Green'

Nike Air Max 90 'Vintage Green'

€149
Nike V5 RNR

Nike V5 RNR

£40£50-20%
Nike Air Max 90 'Black & Tough Red' - Plaid Pack

Nike Air Max 90 'Black & Tough Red' - Plaid Pack

€159
Nike Air Force 1 QS 'Super Hairy Team Red'

Nike Air Force 1 QS 'Super Hairy Team Red'

€139
New
Nike Air Foamposite Pro 'Camo'

Nike Air Foamposite Pro 'Camo'

€350
Nike Air Max 90 'White & Smoke Grey'

Nike Air Max 90 'White & Smoke Grey'

€149
Nike Air Max 90 'Black & Light Smoke Grey'

Nike Air Max 90 'Black & Light Smoke Grey'

€149
Nike Air Max 95 OG 'Medium Olive'

Nike Air Max 95 OG 'Medium Olive'

€82€190-57%
Nike Air Max Plus 'Black/Hyper Pink'

Nike Air Max Plus 'Black/Hyper Pink'

€195
Nike V5 RNR Suede 'Cacao Wow & Infinite Sable'

Nike V5 RNR Suede 'Cacao Wow & Infinite Sable'

£65£79.99-19%
Nike
Nike Ja 4 'Dark Mode'

Nike Ja 4 'Dark Mode'

€290
Nike Air Max 95 Premium 'Joker'

Nike Air Max 95 Premium 'Joker'

€175
Nike Air Max 95 Big Bubble 'Black & Work Blue'

Nike Air Max 95 Big Bubble 'Black & Work Blue'

£174.99
Nike
Nike P-6000 'Work Blue'

Nike P-6000 'Work Blue'

£109.99
Nike
Nike Air Max 90 'Cargo Khaki & Total Orange'

Nike Air Max 90 'Cargo Khaki & Total Orange'

£134.99
Nike
Nike Pegasus Premium 'Dark Shadow & Lemon Venom'

Nike Pegasus Premium 'Dark Shadow & Lemon Venom'

€210
Nike Air Max 90 'Cave Stone & Dark Beetroot'

Nike Air Max 90 'Cave Stone & Dark Beetroot'

€112€160-30%
P-6000

P-6000

€88€125-30%
Nike Metcon 10 'Purple'

Nike Metcon 10 'Purple'

£129.99
Nike
Nike Air Max Plus 'Realtree®'

Nike Air Max Plus 'Realtree®'

€130€190-32%
Nike Air Max 90 'Cool Grey & Black'

Nike Air Max 90 'Cool Grey & Black'

£130
Nike
Nike V5 RNR 'Vast Grey'

Nike V5 RNR 'Vast Grey'

€90
Nike Air Force 1 Low '07 CORDURA® 'White'

Nike Air Force 1 Low '07 CORDURA® 'White'

€129
Nike Air Max Plus 'Black & Football Blue'

Nike Air Max Plus 'Black & Football Blue'

€162€190-15%
Nike Air Max 90 'Cool Grey & Infrared 23' - Curve Pack

Nike Air Max 90 'Cool Grey & Infrared 23' - Curve Pack

€101€160-37%
Nike ACG LDV 'Hyper Royal'

Nike ACG LDV 'Hyper Royal'

€129
Nike Air Max 90 WMNS 'Tortoiseshell'

Nike Air Max 90 WMNS 'Tortoiseshell'

€119€160-26%
Nike Air Max 95 OG Big Bubble 'Pink Foam' - 2025

Nike Air Max 95 OG Big Bubble 'Pink Foam' - 2025

€189
Nike Air Max Plus 'Tough Red & Yellow Ochre' - Plaid Pack

Nike Air Max Plus 'Tough Red & Yellow Ochre' - Plaid Pack

£184.99
Nike
Nike Air Max 95 Premium 'Baroque Brown'

Nike Air Max 95 Premium 'Baroque Brown'

€108€180-40%
Nike V5 RNR 'Black & Anthracite'

Nike V5 RNR 'Black & Anthracite'

€90
Nike P-6000 WMNS 'Beige'

Nike P-6000 WMNS 'Beige'

€74€110-33%
Nike Air Max 90 'Iron Grey & Metallic Silver'

Nike Air Max 90 'Iron Grey & Metallic Silver'

€150
Nike Air Max 95 'Paisley Bandana'

Nike Air Max 95 'Paisley Bandana'

€97€195-50%
Nike Air Max Plus CORDURA® 'Black'

Nike Air Max Plus CORDURA® 'Black'

£174.99
Nike
Nike P-6000 'Black & Light Army'

Nike P-6000 'Black & Light Army'

£109.99
Nike
Nike Air Max 90 (III) 'Light Iron Ore & Pale Ivory'

Nike Air Max 90 (III) 'Light Iron Ore & Pale Ivory'

€112€160-30%
Nike Air Max 95 Big Bubble 'Black & Wolf Grey'

Nike Air Max 95 Big Bubble 'Black & Wolf Grey'

£174.99
Nike
Nike ACG LDV 'Wolf Grey'

Nike ACG LDV 'Wolf Grey'

€104€130-20%
Nike Air Max 95 'Pure Platinum & Wolf Grey'

Nike Air Max 95 'Pure Platinum & Wolf Grey'

€407.95

Nike Sneakers

The birth of Nike began in Oregon, USA. Phil Knight, a middle-distance runner and accounting student at the University of Oregon and his coach Bill Bowerman were at the beginning of this great adventure.

When Phil Knight finished his studies in 1962, he went around the world. During his stay in Japan, he took up an old ambition that he shared with Bowerman. Namely, to import Japanese running shoes to the United States and sell them there at a reasonable price. He contacted Onitsuka Tiger, and when they asked about Knight's company in a conversation, he bluffed, saying he represented Blue Ribbon Sports.

The first 200 pairs of shoes arrived in America in December 1963. With these shoes, the company created a good reputation among college athletes. Bowerman was eager to improve the design of the Onitsuka shoe, while Knight could only think of how much more profit it would bring to produce and sell their own shoe. Jeff Johnson, an employee, came up with the name "Nike", derived from the Greek goddess of victory, and the famous logo was designed for $35 by Caroline Davidson, who attended the same university as Knight. It was at that historic moment that Nike was truly born.

Nike parted ways with Onitsuka Tiger in 1972, and the very first Nike shoe made its debut at the Olympic trials in the United States: the "Moon shoe". A year later, Steve Prefontaine became the first major athlete to wear a Nike shoe in competition. In 1974 Bowerman was dreaming of improvements again. This time it was about a new outsole. By pouring rubber into a waffle iron Bowerman created a whole new outsole.

Around 1978, Nike started selling its products abroad; Kenyan marathon runner Henry Reno broke four world records in Nike shoes, and tennis star John McEnroe brought extra attention to the tennis scene by wearing Nike products.

Today, Nike is known for many sneaker silhouettes, but is always recognisable by the famous ‘Swoosh’ that appears on every model. Most popular are the Air Force 1, Air Max 90, Dunk, Air Max 1, Air Max Plus, Air Max 270, Blazer, Air Max 95, Air Max 97, Huarache and Vapormax.

Associated with great athletes like Rafael Nadal, Cristiano Ronaldo, and Tiger Woods, Nike is stronger than ever, continually responding to the needs of the athletes and recognised as one of the best sports brands ever.

Do Nike sneakers fit true to size?

Generally, Nike sneakers do fit true to size, but some models are reported as running a little small.