The History of Nike
Unsurprisingly, Nike has a long and rich history as one of the most influential athletic footwear companies in the world.
Its story begins in 1964, when University of Oregon track coach Bill Bowerman and middle-distance runner Phil Knight founded Blue Ribbon Sports. Initially, they were a distributor for Japanese brand Onitsuka Tiger.
After the opening of their first retail store in Santa Monica, California, in 1966, Bill Bowerman created 300 pairs of the 'TG-24 shoe designed by Bill Bowerman w/Mexico Line' to be sold in the US. They shortly afterwards parted ways with Onitsuka Tiger and rebranded to ‘Nike’ in 1971. This first model was later renamed to the ‘Cortez’.
The name ‘Nike’ is derived from the Greek goddess of victory: a fitting name for the then up-and-coming footwear brand. Graphic design student Carolyn Davidson was the creator of the Nike Swoosh logo, paid only $35 for the now iconic design.
In 1978, Nike introduced the Air Tailwind, which revolutionised athletic footwear with its air cushioning technology. Laying the groundwork for many of Nike’s most innovative technologies, the Air Tailwind had a hidden, pressurised gas-filled airbag in the midsole that provided lightweight cushioning.
The 1980s proved to be an era of game-changing partnerships and innovations for Nike. In 1984, the brand signed a deal with basketball prodigy Michael Jordan, resulting in a line of now legendary Air Jordans. Nike’s iconic slogan ‘Just Do It’ was introduced in 1988, inspiring countless athletes to embrace determination and perseverance.
In 1987, the Air Max 1 (called the Air Max ’87 at the time of release) hit the market, and was the first sneaker to visibly feature the internal Air unit. Designed by Tinker Hatfield, it inspired an entire franchise of sneakers centred around visible Air units, including the Air Max 90, Air Max 95, Air Max 97, and the Air VaporMax.
Nike expanded exponentially in the 1990s, acquiring companies such as Converse, and diversifying into apparel, sports equipment, and digital fitness. They continued to sponsor top athletes, with Tiger Woods, Serena Williams, Kobe Bryant, Cristiano Ronaldo and more signing up to the brand.
Another iconic model from Nike, the Air Huarache, dropped in the 1990s, featuring an innovative design with a neoprene inner sock. The Air Jordan XI, considered one of the most sought-after sneakers of all time, was also released in 1995.
Moving into the 21st century, the brand partnered with Apple in 2006, integrating tech with fitness with Nike+ which allowed athletes to track their performance.
Nike also began to implementing improvements in their supply chain transparency and corporate social responsibility, pushing eco-conscious initiatives like ‘Move to Zero’ that aimed for zero carbon and waste.
Crossing the line between sportswear and street fashion with its extensive range of classic sneaker designs, Nike continues to innovate today with new technologies, colorways, collaborations and silhouettes.
Nike SB
Nike SB (Skateboarding) was launched in 2002 as Nike’s dedicated line for skate shoes and apparel. They designed sneakers that catered specifically to skater’s needs, adding improved grip, cushioning, and durability. Their Nike SB Dunk Low model was well received and gained huge traction through limited releases and collaborations with influential skaters and brands.
Nike Move to Zero
Launched in 2019, Nike’s Move to Zero campaign is the brand’s long-term approach towards zero carbon and zero waste, reflecting their commitment to combating climate change.
At the core of the movement is a shift towards using more sustainable materials, renewable energy, and circular design systems. The company has also invested in programs to extend product life through repair and recycling.
A Timeline of Nike’s Technology
- 1979 – Nike Air: an encapsulated pressurised air unit for cushioning.
- 1990s – Nike Grind: recycled materials from manufacturing waste and old products.
- 1995 – Zoom Air: responsive cushioning using tensile fibres.
- 1998 – Tuned Air: zoned Air units for targeted support and stability.
- 2000 – Shox: mechanical cushioning via spring-like columns in the heel for energy return.
- 2008 – Flywire: high-strength fibres integrated in the upper for support.
- 2012 – Dynamic Fit: inner sleeve system that conforms to the foot.
- 2012 – Flyknit: a digitally knitted upper for precision fit, breathability, and sustainability.
- 2015 – FlyEase: accessible footwear system designed for easy entry/exit.
- 2017 – ZoomX: ultra-light Pebax foam with high energy return and cushioning (used in elite running shoes).
- 2017 - React Foam: lightweight, durable foam with great energy return and comfort.
- 2021 – Next Nature: circular design philosophy using recycled materials and eco-friendly manufacturing processes.
Nike: Answering Your Questions
When was Nike founded?
Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It was re-branded to Nike in 1971.
What was Nike’s first product?
In August 1966, Bill Bowerman created 300 pairs of the 'TG-24 shoe designed by Bill Bowerman w/Mexico Line' to be sold in the US. This model was later renamed to the ‘Cortez’, making the Nike Cortez the first product to be made by Nike.
What does Nike stand for?
Nike (pronounced nai-kee) is named after the Greek goddess of victory, symbolising speed, strength, and triumph.
Who invented the Nike logo?
Graphic design student Carolyn Davidson designed the Nike Swoosh logo in 1971. She was paid just $35, although she was later given stock in the company.
What is the slogan of Nike?
Nike’s iconic slogan ‘Just Do It’ was introduced in 1988.
What is Nike’s vision?
Nike’s vision is to bring inspiration and innovation to every athlete in the world, with the belief that ‘If you have a body, you are an athlete’.
Who owns Nike?
Nike is a publicly traded company. Co-founder Phil Knight is its largest individual shareholder.
Who is the CEO of Nike?
Currently, Elliott Hill is the CEO of Nike. He took over the role from John Donahoe in October 2024.
Where is Nike’s headquarters?
Nike’s global headquarters are in Beaverton, Oregon, USA. It opened in 1990 and spans over 400 acres.
Their European headquarters are located in Hilversum, The Netherlands.
Does Nike own Converse?
Nike acquired Converse in 2003 for approximately $305 million.
Where are Nike shoes made?
Nike’s shoes are manufactured in over 30 countries worldwide, including Vietnam, China, Indonesia and India. Vietnam are currently producing the highest volume.
Does Nike use real leather?
Nike uses genuine leather in many of its models, especially classic ones like the Air Force 1, Dunk, Blazer, Cortez, Air Max 1 and Air Max 90. They also use synthetic and recycled materials to reduce environmental impact.
How to check if Nike shoes are original?
You don't recognise fake Nike by one fixed indicator. In fact, it is a combination of indicators that vary from pair to pair. However, you can use these indicators to virtually determine whether a pair of Nike are genuine:
Lower-quality materials and odd colouring, sloppy or uneven stitching, smell (fakes might have a strong chemical odour), weight (fakes tend to be lighter than the real thing), incorrect placement of the Swoosh, different shape of the heel, discrepancies on the tongue, nose, insole and outsole, errors on the size label, incorrect product code (SKU), flimsy or faded packaging, lack of or discrepancies in accessories and, finally, judging prices and sellers.
What are the most expensive Nike?
The Air Max 95 and Air Max Plus retail for around €180, expensive compared to other models in Nike’s range. In comparison, the Air Max 90 and Air Max 1 retail for around €140, the Air Force 1 and Dunk around €120, and the Cortez around €80.
What is Nike’s most sold shoe?
The Nike Air Force 1 is Nike’s best-selling shoe of all time, with over 10 million pairs sold annually.
Do Nike shoes fit true to size?
For information on how different Nike models fit, head to our dedicated Nike Sizing Guide here.
How do you tie Nike sneakers?
For guidance on tying your Nike laces, check out our Ultimate Sneakerjagers Lacing Guide!
How do I clean my Nike sneakers?
A Nike sneaker should be cleaned by hand. For the best results, remove the laces, then use a toothbrush to remove obvious dirt from the surface. Mix two drops of a mild detergent with 1 cup/240ml of warm water and use a sponge or cloth to gently scrub harder stains. Use a damp cloth to wipe off the residue, then let them air-dry.
For suede or nubuck, use a suede brush to remove surface dirt, a suede or pencil eraser for scuffs, and white vinegar or suede cleaner for stains. Dip a microfibre cloth into the liquid and lightly dab it on, let dry, then brush it over.
For a smelly sneaker, you can sprinkle baking soda inside the shoe, then leave overnight. The powder will absorb moisture and neutralise the smell. Shake out the excess before wearing again. Alternatively, you can use silica gel or activated charcoal bags for the same results.
Laces can be cleaned with a mild detergent and rinsed afterwards, or you can put white laces in a 1:5 bleach and water solution for a few minutes and then rinse thoroughly with clean water.
In addition, we do not recommend putting your shoes in the washing machine. Sneakers made of leather and suede can come out damaged. With shoes made of canvas or cotton, the risk is less, but the chance of damaged sneakers remains. So we recommend always washing your sneakers by hand. If you do put them in the washing machine, then place the shoes in an old pillowcase beforehand.
Where can I buy Nike sneakers?
Do you have your eye on this brand? With our sneaker search engine, you can browse Nike at different retailers and at different prices. Our release calendar also keeps you up to date on Nike restocks and new releases!
Popular Nike Models
Nike Air Max 1
The Air Max 1 was the first sneaker to feature visible Air cushioning – a revolutionary moment in sneaker design. Inspired by the inside-out Pompidou Centre in Paris, it has a mesh and suede construction for breathability and support.
The AM1 is loved for its clean lines, bold panelling, and retro colorways.
Nike Air Max 90
Originally called the Air Max III, the Air Max 90 is an aggressive, speed-orientated silhouette. It uses layers of mesh, leather, and TPU elements for support and texture, with a larger Air unit in the heel for comfort.
It stands out for its bold aesthetic, sharp angles, and vibrant accents.
Nike Air Max 95
The Air Max 95 introduced forefoot Air units for the first time. Inspired by the spine, ribcage and muscle structure of the human body, the AM95 is constructed from gradient suede and mesh for a rugged, layered look.
Its aggressive profile and anatomical design have made the AM95 a favourite in urban fashion.
Nike Air Max Plus
First released in 1998 with Nike’s Tuned Air technology (targeted Air cushioning for stability and support) the Air Max Plus is also known as the Air Max TN. Its TPU caging, inspired by palm trees blowing in the wind, is its stand-out feature.
The Plus has a futuristic look and is often seen in gradient colorways.
Nike Air Force 1
The first basketball shoe to use Nike Air, the Air Force 1 debuted in 1982 and has since become an icon on the court. Built from leather with a thick rubber sole and pivot-circle outsole, it delivers both durability and timeless appeal.
Its clean aesthetic has made the AF1 endlessly versatile, and it pairs with almost any outfit.
Nike Dunk
The Nike Dunk launched in 1985 as a basketball shoe but quickly gained traction in skateboarding and street culture for its flat sole and high durability.
Made from sturdy leather, available in both High and Low versions, and often featuring high-contrast colour blocking, it became a canvas for many notable collaborations.
Nike P-6000
The P-6000 is a Y2K-era silhouette that blends retro running aesthetics with modern materials. Made from layered mesh and synthetic overlays, it offers both ventilation and structure.
Its busy, techy design makes it popular among fans of retro style and maximalist fashion.
Nike Cortez
The Cortez was launched in 1972 and is one of Nike’s first running shoes. Made with a nylon or leather upper and a distinctive sawtooth sole, it offers lightweight cushioning via an EVA midsole.
The Cortez has been immortalised in pop culture with memorable appearances in Forrest Gump, Charlie’s Angels, and Stranger Things.
Nike Zoom Vomero
A neutral running shoe built for distance, the Zoom Vomero is now appreciated in the lifestyle scene for its soft Cushlon foam cushioning and breathable mesh upper.
With layered panels and a tech-runner vibe, the Vomero is popular in fashion circles due to its blend of function and nostalgic design.
Nike Shox
Making a bold debut in 2000, the Nike Shox is defined by the columns in the heel that compress and spring back for energy return. With synthetic uppers and a futuristic silhouette, it’s a major innovation in Nike’s cushioning technology.
It’s often seen in metallic or high-gloss finishes, with an industrial aesthetic.
Nike Blazer
With a high-top profile, smooth leather upper, and vulcanised rubber sole, the Nike Blazer is beloved for its retro charm and vintage appeal. Introduced in 1973 as a basketball shoe, it’s evolved into a skateboarding and fashion staple.
Its construction includes exposed foam tongues and oversized Swooshes for a throwback feel.
Nike Huarache
Released in 1991, the Huarache features a neoprene inner sleeve and minimal upper structure, with an exoskeletal heel café and dynamic fit system.
Delivering a sock-like feel, its abstract design and snug comfort make is a distinctive silhouette in Nike’s lineup.
For more FAQs on your favourite sneaker brands and models, visit the Sneaker FAQ page.
