Nike Air Max 90
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Why Choose the Nike Air Max 90
Originally released in 1990, the Air Max 90 was designed by Tinker Hatfield. Taking cues from previous Air Max designs, he accented the Air Unit in the heel with a bold window in colours such as the Infrared.
Initially called the Air Max III, the Air Max 90 was renamed in 2000, and the silhouette was reissued in 2001 with a tumbled leather upper.
Dave's Quality Meats (DQM) developed a bacon-inspired Air Max 90 in 2004, which started the trend of wild concepts on the AM90. With only a few minor differences from the original, the AM90 was retro released in 2008, 2010 and 2015.
Nike redesigned the model for its 30th anniversary in 2020 by slimming down the panels, toebox, and heel.
There is no doubt that the Air Max 90 is one of the most iconic silhouettes in footwear history. As Nike's most successful Air Max model, the Air Max 90 features a bold, aggressive design 'made to look fast'. Originally, it appealed to hardcore runners and sneaker fans, but the model gradually gained a following in a variety of other places as well.
Due to its street-style vibe and low-top design, this sneaker can be worn with almost any outfit, and this flexibility helps it remain popular in the modern day.
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