Skip to content

Introducing the Nike Air Max 90

Originally released in 1990, the Air Max 90 was designed by Tinker Hatfield. Taking cues from previous Air Max designs, he accented the Air Unit in the heel with a bold window in colours such as the Infrared (originally called the 'Hyvent Orange').

Initially called the Air Max III, the Air Max 90 was renamed in 2000, and the silhouette was reissued in 2001 with a tumbled leather upper.

Dave's Quality Meats (DQM) developed a bacon-based Air Max 90 in 2004, which started the trend of wild concepts on the AM90. With only a few minor differences from the original, the AM90 was retro released in 2008, 2010 and 2015.

Nike redesigned the model for its 30th anniversary in 2020 by slimming down the panels, toebox, and heel.

There is no doubt that the Air Max 90 is one of the most iconic silhouettes in footwear history. As Nike's most successful Air Max model, the Air Max 90 features a bold, aggressive design 'made to look fast'. Originally, it appealed to hardcore runners and sneaker fans, but the model gradually gained a following in a variety of other places as well.

Due to its street-style vibe and low-top design, this sneaker can be worn with almost any outfit, and this flexibility helps it remain popular in the modern day.

The Ten

Virgil Abloh and his brand Off-White reconstructed the Air Max 90 in 2017, exposing its 'guts.' Due to its insane popularity, the drop of 'The Ten' sold out instantly.

The ten shoes were divided into two themes - 'REVEALING' used hand-cut, open-source and reconstructed designs on an Air Jordan 1, Air Max 90, Air Presto, Air Vapormax and Blazer Mid.

The second of the themes, 'GHOSTING', saw translucent uppers used on a Converse Chuck Taylor, Nike Air Force 1 Low, Zoom Fly SP, Reach Hyperdunk 2017 and Air Max 97.

virgil abloh the ten

Patta x Nike Air Max 90

These two giants have cooperated on a few times, but their first unofficial collaboration came in 2006, with the 'Homegrown' hue, in honor of the opening of State Magazine. The 'Homegrown' shoe combines elements of Dutch streetwear and hip-hop culture. The silhouette gets its name from the grass green hue on the top.

This upper is constructed of fine suede and leather with a leaf texture that pays homage to Amsterdam's world-famous cannabis culture. This material option is regarded as one of the nicest and most desirable in Air Max 90 history.

From the colouring to the idea, this Grass with Orange Blaze shoe remains one of the most unusual designs. As a result, the pair is still fetching high prices. The asking price on shops such as StockX ranges from €1600 to €4000.

Popular AM90 Colorways

AM90 infrared


The 'Infrared' is a very popular and classic colorway. This pair has been a favorite among sneakerheads since its first release. The design comes in a combination of white mesh, black polished leather and suede gray overlays.

AM90 NRG Bacon

NRG 'Bacon'

The NRG 'Bacon' is a well-known colorway. This Air Max 90 colorway is inspired by bacon and is a reissue of the original from 2004. Like its predecessor, this version is released in a premium version with a mix of leather and suede materials on the upper.

AM90 Duck Hunter Camo

Duck Hunter Camo

In 2013, the Atmos team brought its design talents to the Air Max 90 model and created the 'Duck Hunter Camo'. The recognizable 'Duck Camo' pattern can be seen on the upper of the shoe, a type of camouflage that is often used in hunting.

AM90 Warhawk


In 2007, Nike pushed its fans to the limit with the Warhawk colorway. She wanted to see how far fans would go to purchase an extremely wild colorway. They arrived at a design based on an American Curtiss P-40 Warhawk fighter aircraft from the Second World War. The design was an immediate success, resulting in a gigantic hype that is still present today.

AM90 White-Grey Volt


This colorway is a simple yet eclectic popular option for sneakerheads. The design and look remain the same, so a new generation can enjoy this '90s favorite. With a white, black and grey upper and sharp details on neon yellow 'Volt' colour, and grey makes this colorway and easy classic to combine and at the same time help you stand out in the crowd.

AM90 Silver Surfer

Silver Surfer

Nike's 'Silver Surfer' AM90, which put a new spin on the undervalued 'Sunburst' original, was another noteworthy model from 2003. Because of the leather structure and the neutral white, grey, and leather design, red and blue branding signals were allowed to shine out. However, the unusual graphic insoles transformed them into a collector's item in the years that followed.

AM90 Valentine's Day (2021)

Valentine's Day (2021)

The Nike Air Max 90 'Valentine's Day' sneaker is stylish and romantic. With its colours, materials and well-thought-out details, this sneaker fully reflects the Valentine's Day spirit.

The sneaker has a white leather upper with pink suede overlays. This pair features the iconic Nike Swoosh logo in red and matching upper eyelets. To complement the three color schemes of the upper, a white midsole is paired with a pink and red outsole.