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Editorial

The evolution and enduring popularity of skate style

March 31, 2024 5:30 PM
The evolution and enduring popularity of skate style

The retro skate style is undeniably popular these days. Yet this trend did not suddenly appear out of nowhere. It has deep roots that go way back. Curious about the evolution of the skate look trend, popular skate shoes, and how to wear this style yourself? Then be sure to keep reading!

Evolution of skate style

Fashion is always on the move, and skate style is a perfect example. Starting back in the 1950s and 1960s, skate culture is all about embracing freedom of expression and a unique lifestyle. Let's take a closer look at the evolution of this iconic style.

Skate style in the 70s and 80s

Originally, skateboarding was seen as a way for surfers to stay fit and agile on land during periods without waves. The first skate style was derived from the surf style and therefore mostly consisted of short shorts, fitted T-shirts, tank tops, long striped socks, and a pair of Converse or Vans shoes.

In the 1970s, the skate look began to develop its own unique character and style. The legendary Z-boys crew, including Tony Alva and Stacy Peralta, from Venice, California, played an important role in breaking the shorts and high socks era of skate fashion.

Enkele leden van de Z-Boys in een ZEPHYR ad l Beeld Surfer Today

This group wore hockey shirts or even no shirts at all, had long hair, ripped jeans, and exuded a tough look. You could argue that this is where the casual look of skateboarding originated, which would later define the skate style.

Mix with street culture

In 1990, skateboarding underwent a striking transformation, turning from a niche sport into a global phenomenon. While vert skating (skating 'vertically' in halfpipes) slowly faded into the background, street skating began to rise and became increasingly popular.

Markemark Sk8

With this shift in skate styles, skater style also evolved, with street culture starting to play an important role. Skaters chose clothing that suited their individual skate style. Jeans, chunky sneakers, and loose-fitting shirts became the norm for street skaters, who needed more durability, protection, and freedom of movement.

At this time, the skate style also began to penetrate mainstream fashion. Brands like Vans, DC, and Etnies capitalised on this by designing shoes and clothing specifically tailored to the needs of skateboarders. Their products soon became a hit among young people around the world.

Influence of music

Around the 2000s, the skate industry experienced a boom, with the emergence of shops in malls around the world that were specifically focused on offering skate clothing and shoes to a wider audience. Big brands like Nike also joined the trend and launched their own line, known as Nike SB.

The skateboard fashion of this decade was largely influenced by the music you listened to. If you were a fan of hip-hop, baggy cargo shorts, oversized T-shirts, and hoodies were a common choice. For fans of rock, punk, or metal, tight jeans, and puffy skate shoes were often the preferred style.

Skate style on catwalks

With brands increasingly catering to the general public, skaters saw the brands they had grown up with become mainstream brands. For some, this was even detrimental to their reputation within the skate community, as some skaters preferred the fact that the brands were less well-known.

Louis Vuitton 2022 Runway
Beelden Louis Vuitton

Yet in recent years, the skate style has even gained importance in the world of haute couture. Designers from leading brands such as Louis Vuitton, Off-White, and Balenciaga have taken inspiration from skate culture. This is evident in the many collaborations we have seen between Supreme and Louis Vuitton or the iconic sneakers from the collaboration between Nike and Off-White.

What are skate shoes?

Besides clothing, there is another essential item that should not be overlooked within skater style: the skate shoe! Not entirely surprisingly, skate shoes are specially designed to perform while skateboarding. They feature reinforced panels, extra grip, and cushioning to help skaters with their tricks and manoeuvres.

In addition, skate shoes are not only functional, but also stylish! As a result, they have become a staple in streetwear culture.

The most popular skate shoes

There are countless brands offering skate shoes, but some of the most iconic and popular are from Nike, adidas, Vans, Converse, PUMA, and New Balance. Let's take a look at what each of these brands has to offer and why exactly these silhouettes are so loved by skaters and fashion lovers around the world.

Nike skate shoes

Nike is known for its innovative designs and technologies, and their skate shoes are no exception. Their specialised branch, 'Nike SB', offers a range of styles that are both functional and stylish. From the timeless Nike SB Dunk to the Nike SB Stefan Janoski.

adidas skate shoes

With their signature three stripes, adidas skate shoes are not to be missed. With models like the adidas Campus, Busenitz, and Forum, the brand offers a mix of style, durability, and performance features that attract beginners and professionals alike!

Vans skate shoes

Vans is an icon in the skate scene and their shoes have achieved true cult status. With classic models like the Vans Old Skool Classic, Half Cab, and KNU Skool, this brand has been charming skaters and fashion lovers for decades.

€47

VANS Half Cab Skate

Available at 8 webshops
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Converse skate shoes

Converse, another legendary brand in the world of footwear, has also made its mark on the skate scene. With their signature Chuck Taylor All Star and One Star models, Converse offers a unique blend of vintage style and functionality.

Whether you're looking for a timeless high-top sneaker or a more streamlined silhouette, you've come to the right place at Converse!

PUMA skate shoes

PUMA is another player not to be missed in the world of skate shoes. With models like the PUMA Suede, PUMA-180, and PUMA Delphin, the brand offers a refreshing take on the skate shoe with its signature style and innovative designs.

€70

Puma Delphin - Vine

Available at 6 webshops
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New Balance skate shoes

Finally, New Balance, the brand known for its high-quality sports shoes. With its focus on comfort, durability, and grip, the New Balance Numeric skate shoes are a favourite among many skaters around the world.

The retro skate style

One of the most loved aspects of skate culture is the retro look. From striking colour combinations to vintage-inspired designs, the retro look pays homage to the past while still adding a modern twist. At the same time, it is a great way to showcase your personal style.

This style, also called the skate look, includes a mix of streetwear, sporty elements, and a touch of retro flair. It includes oversized T-shirts, baggy jeans, hoodies, and, of course, the essentials: skate shoes.

It is a casual style that is functional and comfortable at the same time. Moreover, it is an expression of freedom, self-expression, and rebellion. And that is exactly what makes it so appealing to so many people, regardless of their background or age.

Hoodies and sweatshirts

Hoodies and sweatshirts are an essential part of the skate look. They are comfortable, stylish, and perfect for any occasion. Whether you are skating or just hanging out with friends in the park, a hoodie, or sweatshirt is always a good choice.

Oversized T-shirts

Oversized T-shirts are another important component of skate style. They are casual, cool, and offer plenty of freedom of movement while skating. Pair them with a pair of baggy jeans and you are ready to conquer the streets.

Baggy jeans

Baggy jeans are also a must-have for any skater. They offer enough freedom of movement and look stylish at the same time.

Accessories

No skate look is complete without the right accessories. From snapbacks to bags, the right accessories can take your outfit to the next level and show off your personal style. Experiment with different accessories to discover what suits your style best.

Conclusion

So one thing is certain, the skate style will always have a lasting influence on the fashion industry and continue to dominate the streets of the world. Hopefully, you have gained new insights and are ready to embrace skate style!