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Coco Gauff stars in new Miu Miu x New Balance campaign

April 28, 2025 2:00 PM
Profile picture of Lotte Voorbij
By Lotte Voorbij
Editor
Coco Gauff stars in new Miu Miu x New Balance campaign

After the success of the Miu Miu x New Balance collaboration in 2024, the two brands have teamed up again for a new collection, with none other than tennis player Coco Gauff starring in the campaign. The beloved 574 silhouette with the flat sole is featured once again in this collection, paired with matching clothing and accessories.

It was perhaps the most talked-about collaboration of 2024: Miu Miu and New Balance. The duo unveiled several colorways of the 530 with a modified sole – or rather, the absence of a sole. The sneakers sold out quickly, and the recent Miu Miu sneakers revealed during Fashion Week also sparked a lot of reactions.

The two brands are now launching a new collection. In the campaign, Coco Gauff, the American tennis player who has won nine WTA singles titles, including the 2023 US Open and the 2024 WTA Finals, takes center stage. The athlete is seen in three new colorways of the 530 SL: a grey suede, a black-silver, and a silver-gold version.

The collaboration also includes matching apparel and Coco's signature CG2 sneaker, which has received a Miu Miu makeover. A collection designed for both on and off the court.

The collection drops on December 10, 2025, at Miu Miu. Keep an eye on the Sneakerjagers news page for updates on this and other releases.


When will the Miu Miu x New Balance 530SL collab drop?

The collection drops on December 10, 2025, at Miu Miu. Keep an eye on the Sneakerjagers news page for updates on this and other releases.

Miu Miu x New Balance 2025
Miu Miu x New Balance 2025
Miu Miu x New Balance 2025
Miu Miu x New Balance 2025
Miu Miu x New Balance 2025
Miu Miu x New Balance 2025
Miu Miu x New Balance 2025
Miu Miu x New Balance 2025
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