Launched in 2002, the COMME des GARCONS PLAY line is an essential part of the larger COMME des GARÇONS fashion empire and was creatively directed by Rei Kawakubo. In 1969, Rei Kawakubo launched the company. The unisex brand PLAY, known for its instantly recognizable heart and eyes logo designed by Filip Pagowski, has a collection that is a must-have for both men and women.

One of their products is a sneaker that Converse and COMME des GARÇONS PLAY worked together to create. This sneaker is notable for its distinctive combination of refinement and playfulness, which makes it appropriate for a wide range of ensembles. It sports the iconic Chuck Taylor All-Star Low style from the 1970s. It is available in a range of colours, such as the Low 'White Multi Heart' version, and there are many variations with just one heart on the upper being black, beige, green, or blue. It has a sole made entirely of rubber and an upper made entirely of cotton.