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Converse Brand
Converse sneakers have been iconic footwear since they were introduced in the early 20th century. Their timeless design, youth culture associations, and versatile style have made Converse a brand beloved by all generations.
Throughout history, Converse has been associated with a range of subcultures and movements, such as punk, rock 'n' roll, and streetwear. Converse sneakers have gained a lot of popularity due to their association with musicians, artists, and rebellious youth. Converse shoes are often associated with counterculture, individuality, and self-expression.
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Nike Lunarlon Technology
From a sticky marshmallow consistency to a walking on-clouds feeling, over years of testing Nike has developed the Lunarlon Technology to enhance every step of your day.
The perfect blend of foam and air meet in the Lunarlon lightweight insole to provide you with responsive cushioning and unmatched comfort, either if you are taking them out for a walk or a run.
Sneaker Design
Converse sneakers are a popular choice for individuals of all ages, genders, and fashion sensibilities, making them the perfect footwear for a variety of occasions thanks to their wide appeal.
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The History Of Converse
1908
Marquis Mills Converse founded Converse Rubber Shoe Company in Malden, Massachusetts.
1917
Converse introduced the All-Star basketball shoe, which later became the iconic Converse Chuck Taylor All Star, designed to enhance performance.
1921
A circled star is introduced as the iconic Converse All-Star logo.
1932
Featuring a smiley toe cap, Converse releases the Jack Purcell signature shoe, named after the Canadian badminton player.
1974
The One Star, released in 1974, made Converse more popular and the model remains very popular today.
A variety of famous people begin to wear Converse sneakers, including sports stars, rock stars, skaters, surfers, and skateboarders.
1976
The Converse Pro Leather basketball sneaker releases, gaining popularity as one of the first leather basketball shoes on the market.
1980's
Regardless of the All Star Pro and Leather Pro being worn by legendary Basketball stars during games in the NBA, Converse becomes less popular with athletes as Nike begins to take over the scene.
2001
A collection of premium Chuck Taylor All Stars was crafted by Converse in collaboration with fashion designer John Varvatos.
Despite this, the oldest sports shoe company closed its doors to bankruptcy.
2003
Nike purchased the company for $309 million two years after it filed for bankruptcy.
2008
Converse's "Century Project" collection features collaborations with designers and artists to celebrate its 100th anniversary.
2015
In the Chuck II, Nike Lunarlon cushioning is introduced for enhanced comfort.
Converse Today
This company has sold more than 750 million rubber-soled sneakers in 144 countries, all based on the original Converse All Stars.
The Chuck Taylor All Star, a classic Converse sneaker, has played a key role in Converse sneakers' success today. With their clean lines, rubber sole, and canvas upper, these shoes have become a go-to shoe for those seeking a versatile and effortlessly cool shoe over the years.
Customers can also customise their Converse sneakers by choosing colours, patterns, and even adding their own designs using platforms such as Converse's "Custom Chuck" program. Converse sneakers can be customised to express your individuality and self-expression, becoming a canvas for displaying your own personal style.
Converse has collaborated on several silhouettes over the years. Comme Des Garcons, Dior, Keith Haring, Pop Trading, and Golf Le Fleur are just a few of Converse's diverse and stylish collaborations.
Due to their adaptability and enduring style, Converse have enjoyed great success in modern times.
Did you know?
Converse introduced the "All-Star" basketball shoe in 1917, but it was not until a few years later that the famous basketball player Charles "Chuck" Taylor joined the Converse sales team and significantly contributed to its development and marketing.
Chuck Taylor's name was added to Converse's ankle patches, creating the now-famous "Chuck Taylor All-Star" line.
