In 2023, the Nike Air Max 1 made a remarkable return, with a range of captivating colourways and designs following its hiatus from the scene. Among these is the Nike Air Max 1 ‘Sofvi’, drawing inspiration from Japanese soft vinyl toys, which are highly sought-after collector's items in Japan. Details on the shoe, such as a translucent outsole and an original shoebox design inspired by Japanese toys, all contribute to the playful theme.

The upper is white and mustard brown in colour, with white leather and translucent synthetic overlays. Chrome Swooshes adorn the sides, complemented by electric red on the leather mudguard and maroon accents on the heel branding and lacing system. 

The off-white midsole showcases Nike Air Max 1 in Japanese characters on the left shoe, while retro-style prints decorate the insoles with Nike Air Max and the same text in Japanese. Intriguing sneaker design and Japanese toy inspiration combine to create a one-of-a-kind and alluring shoe.