In 2023, Jordan Brand aims to engage with the younger generation of basketball fans and sneaker enthusiasts by putting the Air Jordan 4 at the forefront once again. The Air Jordan 4 Retro is set to establish another year of dominance, with the ‘Red Cement’ colorway iteration contributing to its success.

Inspired by the '89 original White Cements 4s, the ‘Red Cement’ colorway features a speckle pattern on the eyelet wing flaps and midsole, while daringly swapping the signature grey hue for a bold red. Although the rest of the shoe maintains the classic white/grey/black color scheme, it remains just a degree off an OG styling, ensuring its appeal to sneaker lifestyle enthusiasts.

The colourway also comes for the Air Jordan 4 PS,  Air Jordan 4 TD and  Air Jordan 4.