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Air Jordan

Why Choose Air Jordan

The Air Jordan brand was born in 1983, when Nike signed a young Michael Jordan and gave him a rare opportunity: his own signature sneaker, complete with royalties. The first model, the Air Jordan 1, designed by Peter Moore, launched in 1985, and was transformed into a cultural icon through the legendary 'Banned' marketing campaign.
From there, the brand built a legacy of innovation and style. The Air Jordan 3, designed by Tinker Hatfield, saved Nike’s partnership with Jordan by blending performance and personality - introducing elephant print, visible Air cushioning, and the Jumpman logo.
Each subsequent model pushed boundaries: the AJ4 added lockdown tech, the AJ5 brought reflective tongues and fighter jet inspiration, and the AJ6 carried MJ to his first championship.
Beyond performance, Jordans have become staples in streetwear, hip-hop, and luxury fashion, with premium materials, bold storytelling, and global influence. With a new model released nearly every year, the line continues to evolve - most recently with the Air Jordan 39 in 2024, with anticipation building for the Air Jordan 40 in Fall 2025.

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Associated image

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