Miaou (pronounced “meow” - yes, like your cat) makes its debut collaboration with adidas, paying tribute to motorsport in its own unique way. The collaboration, featuring two Taekwondo silhouettes and matching apparel, is presented in a distinctive campaign starring none other than Gabriette and Devon Lee Carlson.
Miauo's adidas Debut
For those unfamiliar with Miaou, here’s a brief introduction. Miaou is a French fashion label founded by Alexia Elkaim, inspired by the Southern California coastline. The brand is known for its playful, feminine designs, combined with vintage elements, such as corsets and statement tees.
For her first collaboration with adidas, Elkaim focuses on motorsport, and which sneaker fits better than the Taekwondo? The silhouette, characterized by a snug fit and a shroud over the upper, comes in two versions: the Taekwondo Mei Elite and the Taekwondo Boot.
The Taekwondo Mei Elite comes in a silver satin finish with striking yellow stripes, worn in the campaign by Devon Lee Carlson. The Miaou logo appears on the tongue, while the adidas logo is featured on the heel.
The Taekwondo Boot offers a bold reinterpretation of adidas’ original Taekwondo design, featuring a high mesh shaft, leather Three Stripes, and a metal zipper pull with an “M” logo.
Release
The Miaou x adidas collection will drop on November 11, 2025, at adidas and select retailers. Check out the official images below, and keep an eye on the Sneakerjagers news page for more articles like this.
Miaou is a French label founded by Alexia Elkaim, known for playful, feminine designs with vintage-inspired elements.
