Reebok Pump
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Why Choose the Reebok Pump
Launched in 1989, the Reebok Pump was a bold response to Nike’s dominance with Air technology, offering a game-changing innovation: an inflatable air bladder built into the shoe’s tongue for a customisable, supportive fit, especially around the ankle.
Created with design firm Design Continuum, the Pump became an instant hit for its futuristic feel and playful interactivity, retailing at a premium $170.
Its iconic moment came in 1991 when NBA star Dee Brown pumped his shoes courtside before his winning dunk in the Slam Dunk Contest, instantly cementing the Pump's place in sneaker history.
Reebok expanded the Pump line into other sports and introduced boundary-pushing models like the InstaPump Fury, a laceless, tech-forward design that became a streetwear staple.
Though less dominant in later years, the Pump remains a cult classic, sustained by retro reissues and fashion-forward collaborations.
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