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The New Balance 990

The New Balance 990 debuted in 1982. New Balance founder William J. Riley led a team that created running shoes with cutting-edge technology, outstanding performance, and unmatched comfort. One of the most innovative shoe designs of its time, the 990 quickly gained popularity among serious runners.

New Balance 990 Design

The New Balance 990 is characterised by its distinct design elements that contribute to its iconic look and performance. The 990 is crafted with high-quality materials, often featuring a combination of mesh and premium pigskin suede overlays. This blend of materials ensures breathability, durability, and a luxurious aesthetic.

It also incorporates New Balance's renowned ENCAP midsole technology. This cushioning system offers exceptional shock absorption, stability, and all-day comfort because it combines a firm polyurethane rim with a soft EVA core.

New Balance 990 series

New Balance 990 Series

The sneaker has a dual-density foam collar that wraps around the ankle in a plush and supportive manner, improving overall comfort and lowering the likelihood of irritation. Moreover, some versions of the 990 include reflective detailing, such as reflective logos or accents, enhancing visibility in low-light conditions for added safety.

The 990 boasts a classic silhouette with clean lines and a well-proportioned design. Its timeless aesthetic allows for easy pairing with various outfits, from casual to more formal looks.

New Balance 990 posters

New Balance 990 style

There's a lot that makes the NB990s so successful, including its great design, advanced technology, and commitment to comfort. Updates and revisions over the years have maintained its excellence and performance. The New Balance 990 is still considered a classic today, appealing to sneakerheads and everyday people.