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Introducing the New Balance 550

The New Balance 550 was originally released in 1989 as the P550 Basketball Oxford. As a result of intense competition from brands like Nike and Reebok, this model didn't really catch on.

The Rise of New Balance 550

Aimé Leon Dore's re-release of the New Balance 550 in 2020 made huge waves in the sneaker world despite its disappearance almost immediately following its release. These simple yet retro-inspired stylish low-top shoes feature smooth leather uppers, mesh lining, and rubber soles. The easiness of combining this shoe with almost any outfit contributes to its popularity.

New Balance 550 x Aimé Leon Dore

Best New Balance 550 Collaborations

Among the most notable collaborations on the New Balance 550 are those with New York fashion brand Aimé Leon Dore for 'White/Grey' and 'Neutral Green'. Collaboration with Korean label thisisneverthat led to the release of three colorways of the 550 design in 'Lavender', 'Green', and 'Brown'.

New Balance 550 x thisisneverthat

Inspired by the NB archive

In order to recreate the NB550 from scratch, Santis managed to obtain a pair from a collector. Although the sneaker retains most of its old aesthetic, the simplicity of its retro-inspired design, and the variety of colorways have made it extremely popular.

This has resulted in the New Balance 550 becoming one of the greatest trainers in the world. As a result of its relaunch, it has facilitated more creative collaborations and designs than ever before, making it more popular than ever before.