The Ultimate New Balance 990 FAQ

The History of the New Balance 990

The New Balance 990 was released in 1982, at a time when running culture in America was booming. Jogging had moved from being a niche pastime to a national craze, and New Balance decided to create a shoe that would embody the pinnacle of performance engineering to capture the attention of the new market.

The 990 was a model so advanced for its time that it retailed for an unheard-of $100, which was an astonishing price at a time when most running shoes cost half that. Their marketing declared, “On a scale of 1000, this shoe is a 990.”

From the start, the 990 was made in the USA - a decision that reinforced its image as a product of craftsmanship and pride. Developed over four years, the 990 blended suede and mesh in a refined upper that balanced durability, breathability, and support. Beneath it lay an early version of the ENCAP midsole, combining cushioning foam with a stabilising polyurethane rim. The result offered unparalleled comfort and stability.

The shoe’s later versions (the 990v2 in 1998, v3 in 2012, v4 in 2016, and v5 in 2019) each refined the model, updating materials and cushioning but never straying from the essence of the original. By the time the 990v6 arrived in 2022, the shoe was worn by everyone from tech CEOs (think Steve Jobs with his black turtleneck) to suburban dads to style-conscious youth in Tokyo and New York.

Today, the 990 remains a benchmark for the brand - not just for running shoes, but for design integrity. By refining instead of reinventing, New Balance has given the model a rare kind of authority that never goes out of style.

New Balance 990: Answering Your Questions

When did the New Balance 990 come out?

The New Balance 990 was first released in 1982 for the extraordinary price (at the time) of $100.

Why are New Balance 990 so expensive?

Every pair of New Balance 990 are made domestically in small batches, ensuring superior comfort, support, and durability. This 'Made in USA' craftsmanship is reflected in its high price.

Are New Balance 990 good for running?

For those who prioritise comfort and support, the New Balance 990 is an ideal running shoe, designed for light running, walking, or long periods on your feet.

Are New Balance 990 comfortable?

The New Balance 990 is famous for its plush cushioning, arch support, and durable, premium materials. It's particularly recommended for people who walk a lot or stand on their feet all day, have plantar fasciitis or flat feet, or who simply want arch support and superior comfort.

Are New Balance 990 true to size?

The New Balance 990 fits true to size and is available in various widths for narrow or wider feet.

What's the difference between the New Balance 990 and 993?

The New Balance 993 includes ABZORB cushioning for better shock absorption, and is heavier but more plush than the New Balance 990, which feels firmer and more structured. The 993 is intended for comfort, the 990 for those who want support and stability.

How do you tie the New Balance 990?

For guidance on tying your NB990 laces, check out our Ultimate Sneakerjagers Lacing Guide!

How do you clean New Balance 990?

Cleaning sneakers should always be done by hand. Here's how:

Remove the laces and use a soft brush (like a toothbrush) to get rid of loose dirt.
Mix a bit of mild detergent with water, and use a sponge or cloth to gently scrub away marks.
For suede, use a suede brush (water can damage suede).
Wipe down with a damp cloth and allow the sneakers to air-dry.

If your sneakers have an odour, sprinkle a bit of baking soda inside and leave it overnight. Shake it out the next day. Alternatively, silica gel or activated charcoal bags work just as well to absorb moisture and neutralise odour.

Laces can be washed separately using detergent, or bright white laces can be soaked briefly in a 1:5 bleach-to-water solution - just rinse thoroughly afterward.

Avoid using the washing machine, especially for leather or suede models, as this can cause damage. Even canvas or fabric versions are at risk, so stick to hand-cleaning where possible.

Where can I buy New Balance 990?

Do you have your eye on this model? With our sneaker search engine, you can browse the New Balance 990 at different retailers and at different prices. Our release calendar also keeps you up to date on NB990 restocks and new releases!