ADWYSD puts a weather map on the adidas Climacool 1

London skate and surf label Always Do What You Should Do (ADWYSD) is extending its partnership with adidas Originals. At the centre of the new collection is the adidas Climacool 1 in two colorways.

A flip flop and a grey tracksuit complete the line-up. The adidas Climacool 1 pairs and the rest of the collection arrive on 28 October.

From New Zealand to London

ADWYSD is the work of Nick Mason. He grew up in New Zealand, where surfing and skating were part of everyday life. That is also where the idea for the brand took shape.

It started small, with a run of screen-printed T-shirts. Mason ran the label from a shared bedroom in East London while working in surf and skate shops in Soho.

The influence of nineties and early-2000s surf brands is never far away. Still, ADWYSD is mostly about a positive message. The slogan 'Tell Your Friends You Love Them' and the @ logo with a sun show up in almost every drop.

From Superstar to Climacool

The label has been working with adidas for a while. In 2024 it released a black Superstar with 'London' and 'Mount Maunganui' as a nod to both home bases. A Pro Model ADV in black patent leather with neon accents followed in 2025.

Now it's the Climacool 1's turn. The model arrived in the early 2000s as a running shoe built entirely around ventilation. ADWYSD pulls that idea towards the sea.

The standout version has an upper made entirely of neoprene, printed with a custom weather map graphic. The same map returns on the sockliner.

Surfers know neoprene from their wetsuits, and they check the weather map before heading into the water. For a brand from the surf world, it's a logical combination.

The second colorway pairs a mesh upper with a neoprene bootie construction that sits inside the familiar Climacool silhouette like an inner shoe.

Details right behind the tongue

ADWYSD didn't stop at the outside. Behind each tongue, 'Peace at Every Step' and 'Always Do What You Should Do' are embroidered. On the tongue sits a bubble reading 'Climacool' and 'Always', filled with sand.

The adidas Climacool 1 also gets lenticular heel branding and semi-translucent vents that glow in the dark.

The side panel carries ALWAYSDOWHATYOUSHOULDDO in Nick Mason's own handwriting.

Flip flop and tracksuit

The ADWYSD comfort flip flop uses a thong construction with scaled Three Stripes in Climacool mesh. The neoprene lining carries 'Peace at Every Step' and 'Weather the Storm', while the footbed comes in camo.

'Peace at Every Step' sits under the right foot, the ADWYSD logo under the left.

The tracksuit consists of a hoodie with back branding and pants with zip-off legs. The campaign images also show the weather map print on the inside of the jacket.

Release and availability

The Always Do What You Should Do x adidas Climacool 1 collection drops on 28 October 2026. The weather map colorway is available exclusively through ADWYSD and the adidas CONFIRMED app.

The rest of the collection also lands on adidas.com and at select retailers. Keeping an eye on the adidas Climacool 1? Browse the Climacool range at adidas.