The History of Converse
Founded by Marquis M. Converse in 1908, the history of Converse lies, of course, in basketball. Converse is best known for the legendary Converse Chuck Taylor All Star basketball shoe. Named after star basketball player Chuck Taylor, the model was launched in the year 1917 with a goal to improve the performance of the wearer.
In addition, both the All Star Pro and the Leather Pro were worn by legendary basketball players and were one of the most important shoes during basketball games in the NBA from the seventies to the eighties. It’s almost impossible to imagine the American sportswear scene without Chucks.
The brand is also known for the pair worn by badminton champion Jack Purcell. Converse bought this model from another manufacturer, B.F. Goodrich, in 1972.
The One Star, which was officially released in 1974, made the brand much more widely known and is still very popular. Converse sneakers are seen everywhere, worn by sports stars, rock stars, skaters, surfers and many more famous people.
At the end of the eighties, the company went through a difficult time, which resulted in a poor financial end to the nineties. Unfortunately, the oldest sports shoe company had to close its doors in 2001. Two years after the bankruptcy, Nike took over the company for $309million.
The Converse Brand
The company has sold more than 750 million pairs of the rubber-soled shoes in 144 countries. All models are based on the original Converse All Stars, but with improvements.
Perhaps just as famous as the well-known Converse Run Star Hike and Converse Chuck 70 models are the collaborations Converse has done on their silhouettes over the years. Comme Des Garcons x Converse, Dior x Converse, Keith Haring x Converse, Pop Trading x Converse, Golf Le Fleur x Converse and Carhartt x Converse are just some of the diverse and stylish collabs Converse have released.
And if none of these caught your attention, the fact that you can now design your own custom Converse surely will! From the colour and print to the laces and eyelets, apply your own style to Converse icons like the Chuck Taylor All Star or Jack Purcell.