adidas

€39 €130

adidas LXCON 94 'Crystal White/Royal'

Available at 5 webshops
€56 €100

adidas Continental 80 'Footwear White'

Available at 11 webshops
€69 €77

adidas Temper Run Pride

Available at 4 webshops
€50 €110

adidas Superstar Laceless 'White'

Available at 4 webshops
€45 €60

adidas EQT Gazelle 'Collegiate Navy/Raw Gold'

Available at 4 webshops
€85 €200

adidas ZX 2K 4D 'Yellow/Red'

Available at 6 webshops
€36 €84

adidas Superstar Pure 'White'

Available at 5 webshops
€50

adidas Supercourt 'WFFQ - White'

Available at 1 webshop
€97

adidas Nite Jogger 'Navy'

Available at 2 webshops
€85 €139

adidas Supercourt RX

Available at 3 webshops
€60 €99

adidas ZX 8000 'White'

Available at 3 webshops
€70 €100

adidas SL7600 Workshop 'White'

Available at 2 webshops
€111 €256

adidas 4D Run 1.0 'Signal Coral'

Available at 5 webshops
€99

adidas ZX Torsion 'Simple Brown'

Available at 1 webshop
€48 €90

424 X adidas Sheltoe 'White'

Available at 3 webshops
€64 €100

Adidas ZX 4000

Available at 2 webshops
€37

adidas VECTOR K

Available at 1 webshop
€63 €100

adidas Stan Smith

Available at 3 webshops
€95 €162

adidas 4D Run 1.0 Superstar White Black

Available at 3 webshops
€60 €80

adidas ZX 4000

Available at 3 webshops
€55 €66

adidas Superstar Pure 'Black'

Available at 2 webshops
€256

Craig Green X adidas Kontuur I 'Black'

Available at 1 webshop
€84

adidas ZX 8000 Lethal Nights Pack 'Aqua'

Available at 2 webshops
€69

adidas Superstar Laceless 'Black'

Available at 1 webshop
€94 €291

adidas Y3 Yohji Star 'Black'

Available at 5 webshops
€60 €99

adidas EQT Gazelle 'Semi Coral'

Available at 2 webshops
€76 €90

adidas Ozweego Kids 'Black'

Available at 3 webshops
€351

Adidas Y-3 Kyoi Trail "Black"

Available at 1 webshop
€35 €42

adidas FYW S-97 'White'

Available at 3 webshops
€99

adidas Rascal 'Off-White'

Available at 1 webshop
€70 €100

adidas Falcon 'Triple White'

Available at 2 webshops
€66

adidas Stan Smith 'Off White'

Available at 1 webshop
€362

adidas Y-3 Kaiwa

Available at 1 webshop
€40 €66

adidas Stan Smith

Available at 2 webshops
€60 €80

adidas Stan Smith W

Available at 2 webshops
€50 €100

adidas Yung-96 'Black'

Available at 4 webshops
€60

adidas Super Court 'Navy'

Available at 1 webshop
€100 €139

adidas Stan Smith Recon

Available at 4 webshops
€50 €99

adidas Originals Superstar 'The Super Stan'

Available at 5 webshops
€35 €99

Pharrell Williams X adidas Campus 'Ecru'

Available at 3 webshops
€60 €110

adidas Superstar 'White/Purple'

Available at 2 webshops
€95

adidas Stadt 'Blue'

Available at 1 webshop
€40 €60

adidas Falcon 'Icey Pink'

Available at 2 webshops
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adidas Sneakers

The History of adidas

Brothers Adolf and Rudolf Dassler created their first training shoe in Herzogenaurach, Germany, in 1920. Soon they were known by athletes as the ideal brand. Athlete Jesse Owens won four gold medals at the 1936 Berlin Olympics wearing Dassler shoes.

In 1948, the brothers split, with Rudolph starting the legendary Puma brand, and Adolph creating the adidas brand. The name ‘adidas’ comes from a combination of Adolph’s nickname, ‘adi’, and the first three letters of his surname. Only a year later, in 1949, did he add the now iconic three stripes to the trademark which are still used today. The trefoil logo was introduced in 1972.

Unfortunately, Adolph died that same year, handing over the reins to his wife Käthe. At the same time, Dassler became the first non-American to be inducted into the American Sporting Good Industry Hall of Fame. Käthe died in 1984 and gave the leadership to the eldest son, Horst. Unfortunately, this was short-lived as three years later he also died. To ensure that the company remained a Dassler company and delivered high quality, adidas continued to adhere to the company's established guidelines.

The adidas Brand

One factor that helped adidas to become such a big company was sponsoring great athletes. For example: Muhammad Ali, David Beckham, and the German national football team. This is still an important factor for adidas today.

Young people have also always been important for the success of the company. In the 1980s, terraces filled with supporters wearing football shirts, sponsored by adidas, could be seen in Britain. At the same time, rap legend Run-DMC made a song called 'My adidas' because they loved the brand so much. He loved to walk all day on adidas Superstars, which is one of the best-selling shoes ever. Because of this and many other artists, both clothes and sneakers of adidas became very popular. The favourite pair of most artists were the Superstars. This model became one of the best-sellers, firmly establishing itself alongside other popular models including the Forum, Ozweego, Stan Smith, Yeezy, Falcon, Gazelle, Samba and Continental 80.

adidas Sub-brands

Rob Strasser and Peter Moore of Sports Incorporated developed the Equipment (or EQT) concept for adidas, who released shoes and a clothing line in 1991. Along with the shoes and clothing, a new logo emerged. This logo evolved into the adidas Performance logo, which can still be found on many adidas products today. Next to adidas Performance, more sub-brands have been set up like adidas Originals and adidas Lifestyle.

adidas keeps on developing and this is because they apply very smart marketing strategies, think ahead, and are well aware of their great heritage. Sponsoring major events and creating products that go far beyond a simple shoe are the reasons why they are still such a big and sought-after brand. And that's a good thing because that's why we get to enjoy more great pairs like the adidas NMD and the adidas Ultra Boost.