In 2023, Nike is paying homage to its iconic "Just Do It" slogan with a vibrant and innovative twist. This tribute encompasses several of their archival models, and the creative concept comes from the design of Bruce Kilgore.

The focal point of this tribute is the classic Air Force 1, typically recognized for its ‘Triple-White’ colour scheme. The transformation extends from the flat leather panels to the fuzzy collar lining and ballistic mesh tongue construction, giving it a fresh and lively appearance.

Notably, the tie-dye treatment is not limited to the surface. It also decorates the Jewel mid-foot Swooshes and the heel tab logo, both of which appear upside-down for a unique and eye-catching effect.