An Olympic pistol shooter from South Korea, a skater from New York and the woman behind a Puerto Rican social club in Brooklyn. It's not the line-up you'd expect for a global star's signature shoe. Yet the new Bad Bunny adidas BadBo campaign revolves around exactly those people, not around Bad Bunny himself. That positions the Bad Bunny adidas BadBo as a shoe for everyone.
adidas Originals calls its five leads "legends in their own right". The campaign shows how one silhouette moves through different worlds, generations and personal identities.
Those worlds are far apart. Kim Ye-ji won silver with the pistol at the Paris 2024 Olympics. Jackie Joyner-Kersee is regarded as one of the most celebrated athletes in track and field history, with six Olympic medals.
Tyshawn Jones hails from New York and was twice named Thrasher's Skater of the Year. Kiké Hernández makes his living in Major League Baseball, with the Los Angeles Dodgers.
The fifth name might be the most telling. Toñita founded the Caribbean Social Club in Williamsburg, for decades a cultural cornerstone of Brooklyn's Puerto Rican community. Through her runs a direct line back to the island Bad Bunny calls home.
According to adidas, what connects the cast is not a title, label or category. It's the lasting impact each of them has on their own surroundings.
So where is Bad Bunny?
The artist stepping aside is striking. Few artists have had a bigger stage lately. Benito Antonio Martínez Ocasio won the 2026 Grammy for Album of the Year with Debí Tirar Más Fotos, the first Spanish-language album ever to do so. According to adidas, he racked up 19.8 billion Spotify streams in 2025, the highest annual total ever recorded.
In February he headlined the Super Bowl LX halftime show, entirely in Spanish. That was followed by 31 shows of his No Me Quiero Ir de Aquí residency at the Coliseo de Puerto Rico and a stadium tour across Latin America, Australia and Europe.
The BadBo was introduced earlier this year as his first signature silhouette with adidas, designed around his multifaceted take on style, life and identity. With this Bad Bunny adidas BadBo campaign, adidas takes that idea further: the shoe doesn't just belong to him.
The design stays close to home, though. The BadBo 1.0 in Grey Three, Cloud White and Orbit Grey is inspired by a Puerto Rican rainstorm. Leather and suede in similar tones give the upper contrast in texture.
The BadBo 1.1 first arrived in September and references the island's coastline at sunset. In Simple Brown, Feather Grey and Sandy Pink, three wave-like overlays trace that coast, finished with a T-toe from the adidas archive.
Both models drop on 12 November 2026 via the adidas CONFIRMED app and at select retailers. The BadBo 1.0 costs €160, the BadBo 1.1 €120.
Don't want to miss the Bad Bunny adidas BadBo? Keep an eye on our release calendar so you never miss an update. The full Bad Bunny collection is available at adidas.
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