With the PUMA Suede Forever, PUMA continues its Never Not Suede campaign. The pack comes in three colorways: Midnight Petrol, Kona Brown and Silver Fog. The PUMA Suede Forever has been available since 1 October 2026, priced at €89.95 per pair.
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No reinterpretation of the model this time. PUMA sticks to the familiar shape and lets colour and material do the work. The upper is made of brushed suede with a slightly worn-in look. On the side sits the Formstrip, not stitched on but debossed into the suede. That keeps the whole shoe calm and tonal.
Gold branding gives each pair a warm accent. All three versions sit on a gum rubber outsole that pairs well with the autumn tones of the pack.
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A model with a long history
The Suede traces back to the PUMA Crack from 1968. In 1973, basketball player Walt "Clyde" Frazier got his own version, and from that line grew the model we now know as the Suede. The name simply refers to the material everything revolves around. Since then, the silhouette has been a fixture in basketball, hip-hop and breakdance culture.
Each colorway has a distinct character. Midnight Petrol (style code 404627-04) pairs a deep blue-green tone with gold. Kona Brown (404627-05) goes for a warm brown, while Silver Fog (404627-06) is the lightest and most neutral option. The PUMA Suede Forever shows how much one silhouette can change through colour alone.
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You can find the PUMA Suede Forever at PUMA itself and at selected retailers. Curious about more models from the brand? Head over to the PUMA website.
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