At the height of the Labubu hype, various brands seem to be increasingly focusing on ‘blind boxing’ their items. For example, Nike’s ‘Panda’ Dunk pack is coming in blind box form, as well as the upcoming PUMA collaboration with Marvel and Advisory Board Crystals.
This triple collaboration drops just in time for the release of The Fantastic Four: First Steps, the latest Marvel movie starring names like Pedro Pascal, Joseph Quinn, and Julia Garner. The film is currently showing in cinemas and comes with a few sneakers you can rock while watching.
The PUMA sneakers are inspired by seven Fantastic Four characters: Doctor Doom, Galactus, Human Torch, Invisible Woman, Mister Fantastic, The Thing, and Silver Surfer. But here’s the twist: you won’t know in advance which character is featured on your sneaker. Just like with your Labubus, you’ll only find out which variant you got once you open the box.
So far, the sneaker specs remain unknown, and only the packaging has been revealed. A vague teaser hints at which models are linked to which characters, but you’ll have to look closely to make out the details. There’s still not much to see of this release until you get one of the seven variants in hand.
Release
The raffle for the Marvel x Advisory Board Crystals x PUMA ‘Fantastic Four’ collection is now open via advisoryboardcrystals.com. The raffle closes on Sunday evening, August 3, 2025, and winners will be announced on Monday.
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The Marvel x Advisory Board Crystals x PUMA collection is being released as a blind box. So, you won’t know which design you have until you open the box. Each sneaker is inspired by a character from The Fantastic Four.
