A new craze has hit the scene—this time, in the form of a gremlin-like plushie doll that has fans digging deep into their wallets.
Kobe x Labubu
A Labubu doll dressed in a Kobe Bryant hoodie has gone viral, igniting a frenzy among fashion enthusiasts and collectors alike. Resale platforms like POP MART, known for character figurines, are seeing a surge in listings as demand skyrockets.
The hype peaked when Vanessa Bryant posted a photo of a pink version sporting the iconic Kobe sheath logo. Naturally, the internet exploded with excitement.
This plush isn’t just cute—it’s chaos in soft toy form. Inspired by the NBA playoffs with the swagger of a streetwear icon. That sinister grin? Resellers wear it too, right after flipping one for triple the price...
Wait... What Exactly Is Labubu?
Created by Hong Kong-born artist Kasing Lung, Labubu first appeared in 2015 as part of The Monsters picture book series. Inspired by Nordic folklore, the character is known for its elf-like features, sharp teeth, and impish personality.
Since then, Labubu has grown into a global pop culture phenomenon. Additionally, spotted with celebrities like BLACKPINK’s Lisa, Rihanna, and Dua Lipa, often dangling from bags or styled as accessories.
What started as a quirky collectable has now made its way into the hearts of sneakerheads, streetwear fans, and plushie lovers alike. The legendary hoodie can turn a plush into pop culture gold. Whether you’re in it for the nostalgia, the style, or the flex, one thing’s clear: this tiny gremlin is playing in the big leagues.
For more fashion and sneaker news, be sure to follow the Sneakerjagers release calendar for updates.
A collectable Labubu doll dressed in a hoodie featuring Kobe Bryant’s iconic sheath logo—causing a stir in the fashion and resale world.
Labubu was designed by Kasing Lung, an artist from Hong Kong. He introduced the character in 2015 as part of his The Monsters picture book series. Since then, Labubu has grown into a globally popular icon within pop culture.