ASICS has once again outdone itself with the execution of a design dedicated to a large metropolitan city. It would be indeed quite a disappointment because this time the Japanese brand is dedicating a silhouette with a matching colorway to its own capital city. We introduce Tokyo on a Sneaker. The Asics Gel Lyte Modern Tokyo Pack!
ASICS will release two new shoes tomorrow: The ASICS GEL-LYTE III 'Modern Tokyo', which you can buy for €120, and the ASICS GEL-LYTE XXX 'Modern Tokyo' for €150. Both sneakers will go online tonight, March 27, 2020 at midnight. If you want to know quickly which retailers offer the two GEL-LYTE's, just click on the respective button below. ⬇
ASICS GEL-LYTE III OG 'Modern Tokyo'
As mentioned, ASICS has already released several citypacks. But now "Back To The Roots" is done on none less than the ASICS GEL-LYTE III OG.
If something like the holy grail of the Running Shoe universe exists, then the ASICS GEL-LYTE III certainly deserves a place in the middle. The successor to the legendary ASICS GEL GT II, it already scored points when it was launched in 1990 and caused quite a stir. At that time, the focus was hardly on the fashionable aspect. But the GEL-LYTE III turned out to be a popular street style sneaker that still has many fans today. It's not for nothing that there were so many incredibly good collaborations a few years ago, which in my opinion even outshone the giants Nike and adidas. Ronnie Fieg, Solebox, Patta, END, 24Kilates, Saint Alfred and so on and so on…! At this point I could probably list tens of other players who created breathtaking, iconic colorways with the Japanese sports shoe brand.
Things are looking up again
Finally ASICS delivers us a board again! The ASICS GEL-LYTE III 'Modern Tokyo' delivers a very successful colorway, which also got the nickname 'Barcode'. Well, I think I don't have to explain it further at this point. ? The name is appropriate, but ASICS wants to symbolize something completely different with this colorway. The Shibuya quarter in Tokyo is well known by almost everybody. But you will probably only really remember it when you get a thought-provoking impulse with the words "The one famous crossroad there in Tokyo". Aha! Yes, now it's obvious. The black stripes on the shoe are supposed to be crosswalks. The black and white design keeps the shoe rather plain. But on this model a completely new material is used. Instead of the typical mesh materials on the toe box and the sides, ASICS has given the shoe a transparent synthetic fabric.
ASICS GEL-LYTE XXX 'Modern Tokyo'
I guess I don't have to tell you much more about colorway. After the food for thought, it should be pretty clear by now. You're welcome. ?? Just kidding, of course, but let's get to this nice sneaker here. The second pair from the ASICS GEL-LYTE Modern Tokyo Pack. At first sight, the silhouette of the GEL-LYTE XXX reminds us of a mixture of a GEL GT II with the nose of a GEL-LYTE III, but with a sole that we have never seen before. Here ASICS does everything right and follows the trend of sports shoes with thick soles that go beyond the heel. A good example of this is the Nike x Sacai LD Waffle, which has won many fans. The GEL-LYTE XXX is not really my thing, but I can understand why ASICS wants to stay in the race. The whole upper is made of a plastic-like material and gives the shoe a nice fit and a comfortable shape. Not a must, but it can be done!
Treat yourself to some more pictures of the two shoes of the Asics GEL-LYTE Modern Tokyo Pack:
I really like the GEL-LYTE III, but that's also because I've always been a fan of the silhouette. If you've just gotten really hooked on the Japanese brand and want to know more about it, then look forward to one of my next blogs. There I will show you my TOP10 Asics Sneakers and give you a history lesson. ?? Meanwhile, keep on browsing our Newsblog or check our Release Calendar for the latest releases. That's it for today from me. Have a nice weekend ! ☀️