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With adidas' Boost technology, comfort and energy return are enhanced through an innovative cushioning system. A special midsole that combines thousands of TPU pellets to create a bouncy and responsive feel is known as Boost foam. Boost foam provides durable, soft cushioning and impact absorption.
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adidas Today
By using eco-friendly materials and sustainable practices, adidas stays ahead in innovation and caring for the environment. In 2021, adidas marked its 70th anniversary, looking back on its rich history and commitment to excellence. As the brand moves forward, it keeps introducing new improvements, showing its dedication to both top-notch performance and taking care of the planet.
Did you know?
As soon as the Yeezy Boost 350 was released, the adidas website crashed. Kanye West's collaboration with adidas sold out in minutes, generating unprecedented traffic on the site. The BOOST technology, which is used in the sole of the Yeezys among other models, is based on car tire technology. TPU pellets work in the same way as car bumpers.