Nike is one of the most iconic brands of all time as its silhouettes dress the feet of millions of people every day. Among their most popular models comes the streetwear classic, Nike Air Max 1. The design features countless colorways and has been used in various collaborations with different brands. Because of its immense popularity, the sportswear company decided to interact more with its audience through the 'Nike Air Max 1 By You' option. This feature allows you to create a custom Air Max 1 colorway that will perfectly match your style. From the base, overlays, soles and sockliner you can mix and match a variety of colours and materials to create the Air Max 1 of your dreams. 

Whether you want to create one for yourself or make a nice personalised gift for a loved one, the 'By You' is a great opportunity to let your imagination go wild and reinvent the Nike Air Max 1 on your terms.