German fashion webshop Zalando has acquired a majority stake in Highsnobiety, the news website about lifestyle, tech and art. Highsnobiety started an e-commerce branch in 2019. The company hopes that by using Zalando's technology and distribution capabilities, that their online business will grow even faster.
The collaboration is not only good for Highsnobiety, but also for Zalando. HS will serve as a creative and strategic advisor for the fashion giant. This will include helping with campaigns and deciding which clothes to include in the assortment. With this step, Zalando is betting even more on a future with streetwear.
Apart from the e-commerce branch, Highsnobiety also remains a news website. Zalando however assures that despite being the majority shareholder of HS, the editing of the news website will stay completely independent.
Zalando was also presenting partner of Sneakerness Amsterdam in 2022. Check out all impressions from the event in our recap >>