adidas x IVY PARK are again entering into co-operation. Earlier we saw a collection of the two, in which sneakers and clothing were central. It was a great success. Once again the two brands are working together and we are promised an even bigger collection.
IVY PARK is a brand created by none other than Beyoncé. The name IVY PARK is based on the name of her daughter, Blue Ivy and Parkwood Park in Houston, where Beyoncé often did her workout. It has become a sporty clothing brand and has had several collaborations. Again we see a collection of adidas and IVY PARK.
adidas x IVY PARK
Where is your park? What are you dreaming about? What is your motivation? That is your park. This is the slogan of this new collection. In a teaser video of the new collection, these questions are asked. We also see the new clothes and sneakers passing by. Of course Beyoncé also shines in this video. On the first pictures Queen B can also be admired in the adidas outfits. The collaboration is inspired by inner beauty, strength and perseverance. "adidas x IVY PARK pushes the boundaries of traditional performance wear and delivers a fashionable, functional and above all inclusive collection".
From today on, 30 October, the entire collection can be shopped at adidas! Sneakerjagers keeps you informed about new releases through our blogs, and the sneaker release calendar.
