On June 11, 2022, WEAR Store opens its new location. The store expands its collection and settles in a larger venue in the Koopgoot, Rotterdam. The team has grown considerably in recent weeks and the store has recently acquired its own merchandise. The move from a pop-up store to a permanent location therefore sounds like the right next step.
The WEAR Store in Rotterdam is getting a new location. WEAR was founded in 2020 by Pim Roggeveen and Lorenzo van Galen and in 2021 WEAR got its own pop-up store. With their store, they want to give sneakers a second life.
You can have your sneakers cleaned at WEAR for just ten euros and WEAR also collects worn sneakers and sells them after a thorough cleaning in their store.
In addition to sustainability, WEAR is also committed to social responsibility. For example, WEAR employs people with unused labour potential, and Pim and Lorenzo allow them to discover and develop their talents. This started with their regular cleaner Tugrul, but in recent weeks this has grown into a full WEAR team.
With their work, WEAR offers an alternative in buying new sneakers. By giving sneakers a second life, WEAR reduces carbon emissions and aims to reduce fashion waste. WEAR also has its own YouTube series 'Week of WEAR' and they have their own podcast at Sneakerjagers.
Moving to the Koopgoot
After about a year of having a location on the Van Oldenbarneveltstraat in Rotterdam, the store expands and gets new premises. With the expansion of the team, the collection of refurbished sneakers and an own merchandise line, the WEAR Store opens a larger venue in the Koopgoot. Here you can hand in your old kicks, have them cleaned or score a refurbished pair.
WEAR's branding could already be spotted on the new venue in recent weeks. Pim and Lorenzo also captured footage of their move in their 'Week of Wear' series on YouTube. And now, Saturday, June 11, 2022, the building finally opens its doors to visitors.
The new branch of the WEAR Store will be at the old location of 'De Pindakaaswinkel'. In the new building you can also score the new merch. With walls full of refurbished sneakers, it is definitely worth a visit.
WEAR your sneakers
In addition to the opening of their new store, WEAR also has a new podcast series at Sneakerjagers. In the podcast series 'WEAR your sneakers', Pim and Lorenzo talk about sustainability in the sneaker world and fashion industry.
Each episode features different guests in conversation about topics such as sustainability and innovation. In the episode of June 9, Sarah Vehmeijer and Michel Rosenquist were guests. Check out the episode below. Attention: the podcast is recorded in dutch.
Want to stay more informed about WEAR and their next projects? Check out their Instagram and keep an eye on our news page for the latest updates. And if you happen to be in the Rotterdam area on Saturday, June 11, don't forget to stop by at the grand opening of the new WEAR Store.