Sustainable sneakers? Which brands do the stars wear? And what does sustainability mean? We give you answers to your legitimate questions and show you the favorite sustainable sneaker brands:
Sustainability has been on the agenda for a long time. It has become increasingly relevant in recent years. Consequently, shoe labels are following suit more and more. Because: Clear requirements are defined for shoes of all kinds in terms of ingredients and production conditions. The buzzwords "eco" or "sustainability" then appear more and more frequently in advertising campaigns to enhance the shoe label image. But what is actually meant by the two dazzling terms "fair trade" and "sustainability"?
These two terms belong to the standard repertoire of every company. Not only in the respective marketing strategies but also concretely in the production process. And in the shoe fashion industry as well. More and more sustainable shoe labels are producing eco-shoes. Either from vegetable-tanned leather, organic cotton, natural rubber, recycled leatherette or other natural materials. In addition, more and more shoe retailers are paying attention to ecological production processes, climate protection and fair working conditions such as the prohibition of child labour. In this respect, the concept of sustainability is becoming increasingly important for consumers in their purchasing behavior.
This is how sustainable fashion and new luxury go today
Sustainable sneaker brands that are stylish and good-looking at the same time are the luxury elements of today. Sneakers are not just comfortable sports shoes for everyday use, but stylish all-rounders that fit the luxurious lifestyle perfectly. Accordingly, many stars show how this works - and wear, above all, sustainable sneakers. These are produced in a fair and resource-saving way. Many of them even originate from upcycling processes. For example from plastic fished from the sea.
8 sustainable sneaker brands
1. adidas Parley
adidas is taking sustainability even further in cooperation with the Parley for the Oceans organisation. In this respect, the Parley running shoe is the second pair of fair trade shoes to be launched that are sustainable. What exactly is adidas doing here? Each pair of shoes prevents eleven plastic bottles from ending up in the trash. And how exactly does this work? Parley is made from recycled plastic yarn. This type of sneaker is particularly popular with celebrity athletes. For example, Pharell Williams is the star investor of the plastic yarn producer Bionic Yarn.
2. Allbirds
Sustainable sneaker brands, including the American brand Allbirds, in which actor Leonardo DiCaprio invests. Allbirds produces sustainable sneakers from eucalyptus cotton fibres and fair sheep's wool. The minimalist Allbirds are not only fair trade, but also very breathable, comfortable and even machine-washable. Celebrities such as Emma Watson and Barack Obama wear these shoes.
3. Veja
The sneakers of the fair trade brand Veja do not only look good. They are also sustainably produced in Brazil. The sustainable shoes are made of organic cotton, natural rubber and canvas. In addition, the packaging is delivered in recyclable cardboard boxes and is fair trade. The English Duchess of France Duchess of Sussex, Meghan Markle loves the fair trade brand Veja.
4. Stella McCartney x adidas Stan Smith
Stella McCartney, known for high-end ethical fashion, has now designed her own version of the famous adidas Stan Smith model. In addition, they use environmentally friendly and vegan materials, without animal leather. The polyester is also 100% recycled. Stars like Usher or Kanye West favour this shoe. Just as Emma Thompson can't do without it anymore. She even wore the model at her ceremony at Buckingham Palace.
5. Stella McCartney
Stella McCartney has signed on as creative director for adidas, designing sustainable sneakers and shoes in addition to sportswear. The latest addition to the fair trade sneaker range is a shoe with a full crochet look. Another sustainable sneaker is the Alpha Edge 4D shoe. It is technologically and stylishly at the forefront. And then we want to show you another one: For the design of the loop sneaker they use no glue and the upper material and the sole can be recycled separately at the end of the process. The latest collection focuses on casual rainbow colors.
6. Rombaut
The Belgian label Rombaut creates under designer Mats Rombaut not only sustainable sneakers, but also new vegan slippers. These, which follow the sustainable idea, also look like a green salad leaf. Also all other shoe models of the brand are vegan and made out of rubber, tree bark or cellulose. Prominent wearers include Hailey Bieber and Bella Hadid.
7. Ethletic
Starting with sustainably produced footballs, the brand has developed into a sneaker company and now produces completely vegan shoes. The German company Ethletic also uses organic cotton and rubber for its sustainable sneakers. The style is also reminiscent of Converse or Vans, with Ethletic being even more upbeat.
8. Ecoalf
The founder of the Spanish brand Ecoalf Javier Goyeneche. He wanted to create a fashion line that was as fashionable and also high quality with recycled materials as non-recycled products. His sneakers are fair trade and the soles are made from algae, for example, and the fabric from recycled plastic bottles. Even stars like Gwyneth Paltrow love to buy sustainable sneakers to do good and minimize waste.
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