Fashion designer Thebe Magugu collaborates with adidas for the first time. The two names come up with an FW22 collection in which inclusiveness is central. The collection will feature gender-neutral items and a wide size selection. The first drop was on August 1, 2022 but only for adiClub members.
Thebe Magugu is a South African designer who wants to address social issues with his designs. His works are colourful, sleek and each tells a story. Thebe is very concerned with inclusiveness and he brings this back in his clothing items.
Thebe Magugu designs clothes for women, but also comes up with gender-neutral items. The adidas collection combines high fashion with sports. The collection includes items for tennis, football, swimming, cycling, and running. Also, the FW22 collection comes with different lifestyle items.
Thebe draws inspiration from special women around him. Designer Phathu Nembilwi helped design the items and Thebe's mother, aunt and grandmother also played a major role in the collection as well as several female athletes.
"I'm infinitely inspired by the energy of the women in my life and the heritage of my native land", tells Thebe. "Bringing together such personal stories through design and blending them with adidas' iconic performance and lifestyle pieces has been an amazing process."
adidas FW22 collection
Eye-catching items from the FW22 collection include the three-piece swimwear set. The items are partly made of recycled materials and chlorine-resistant fabric. The swimwear comes in sizes XS-4XL. The gender neutral items are made with UNITEFIT, a fitting system that is made with a wide range of sizes and shapes.
The Thebe Magugu collection also includes several items for the tennis sport. Inspired by athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina, the collection features colourful designs. With these pieces, Thebe wants to encourage diversity and inclusiveness on and off the court.
"The collection really celebrates all the positive influences around me, and a sense of community that is so important to me", says Thebe. "I hope it inspires the same joyful feeling in those who wear it." Besides clothing items, adidas and Thebe also come up with different sneakers. The Stan Smith, Nizza Platform, Astir and Forum silhouettes have been given a cheerful makeover. On all items, the Thebe Magugu logo can be found.
The first items from the FW22 collection where available to adiClub members on August 1, 2022. The collection will be available to everyone on August 15, 2022. A second drop is also planned for October 2022. This second drop will feature Thebe's famous bird of paradise plant print. This print stands for joy and freedom.
The second drop will also feature yoga items, performance sneakers and statement pieces. Keep an eye on our news page and stay tuned for the Thebe Magugu collection. Also, don't forget to follow us on Instagram to not miss any releases. Check out the photos from the campaign below.