The New Balance 990 Version 1 and Version 2 are still available! Read on to find out more about these special sneakers from New Balance.
New Balance M990 V1
Now available for €220
The New Balance 990 Version 1 is the first shoe in the series that has been specifically designed to celebrate the 40th anniversary of the NB 990 series. Ruby red accents have been added over the grey suede and mesh base to pay homage to the upcoming 40th anniversary of the original launch. Additionally, the laces and 'N' branding on the side are white and the heeltab is silver.
The 990v1 is the first release of the New Balance 'Made Version Series'. After this model, there will be another 990v2, 990v3 and 990v4 in a new look. The release dates of the v3 and v4 are not yet known, but we can expect them this summer and fall.
New Balance 990v2 (Grey)
Now available for €250
The 990 version 2 first came out in the late 1980s as a performance running shoe. This recent version is constructed from mesh and premium pigskin suede with a slightly smaller New Balance 'N' logo stitched alongside. The addition of ABZORB midsole technology provides extra cushioning and support. The red accents are also found on this pair.
"There are only a select number of shoes in our industry that can be called iconic. The 990 is one of them," said Chris Davis, vice president of merchandising and CMO. "From Washington D.C., to Tokyo, to Milan. The 990 has been a pillar of the New Balance brand for nearly forty years. Respected by sneaker connoisseurs around the world and attracting new consumers to our mer. The 990 series represents the pinnacle of Made in USA craftsmanship and understated elegance."
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New Balance is an American brand that was founded in 1906 by William J. Riley. The brand was called New Balance Arch Support Company at the time. The focus at the time was on orthotics and other products. In 1934, the brand joined Arthur Hall, who sold orthotics to people who had to stand all day.
In 1960, things changed within the brand. New Balance developed their first shoe that was meant as a running shoe. Afterwards, New Balance also developed shoes for many other sports, such as basketball and baseball. At this moment, the brand is one of the biggest and most popular shoe brands in the world.
More about Patta
Patta is a Dutch streetwear and sneaker boutique based in Amsterdam. The company was founded by Edson Sabajo and Guillaume Schmidt in 2004, who were closely involved in the Amsterdam underground hip hop scene. The duo started the shop by traveling around the world, looking for small unique shops that sold unique items that were not for sale in the Netherlands. This was the foundation of Patta. Patta started as a platform where exclusive items were sold, and today Patta is an integral part of the streetwear scene worldwide.