Amsterdam's soccer club AFC Ajax is getting its own sneaker. The adidas Samba OG 'Ajax' comes in the colors of the team's uniform and features various details that hint at the club. The Samba OG drops at adidas on March 31, 2023. Check out the first images of a sample of the sneaker here.
adidas Samba OG 'Ajax'
Amsterdam's soccer club AFC Ajax was founded in 1900. In recent decades, the club has taken home multiple (inter)national titles and Ajax became Eredivisie champion for the 36th time in 2022. That same year, Amsterdam-based fashion label Daily Paper designed the new jersey for Ajax. The adidas Samba's appear to use the same color scheme and come in a beige and red colorway.
This is not the first time Ajax has designed its own adidas sneaker. In 2021, adidas came out with the Ajax X Bob Marley X adidas Samba OG '3 Little Birds'. The upcoming adidas Samba OG 'Ajax' takes its inspiration from the 1970s, the great success years of the Amsterdam club in which the team became European champions three times and world champions once with Johan Cruijff.
The sneaker has a leather upper. Across the toecap are suede overlays. The well-known three stripes on the center panel come in a red color, as does the heel tab. The adidas Samba OG 'Ajax' comes with a dark gum sole, which is characteristic of the Samba model.
The tongue features the adidas and Ajax logos. The gold details on the center panel give the sneaker a chic twist. The collar of the sneaker features 'AFC AJAX' printed in gold and the GPS coordinates of Ajax's former stadium 'De Meer'.
On the insole are placed the lyrics "Geen club die ons kan evenaren" and "Dapp're strijders fier en koen," two quotes from the Ajax club song. Three crosses representing the club's hometown are placed on the heel of the sneaker. The pair comes with one pair of beige and one pair of black laces.
The adidas Samba OG 'Ajax' drops at adidas on Friday, March 31, 2023. The sneaker comes with an accompanying apparel collection. Check out the official images of the sneaker below.