Supreme has joined forces with GOODENOUGH, a Japanese streetwear label founded in the 1990s by Hiroshi Fujiwara that laid the foundation for Japanese street fashion. The brand has been inactive for a long time but is making a comeback specifically for this collaboration – much to the delight of many.
GOODENOUGH can best be described as a mix of all street cultures combined. Influenced by Fujiwara’s experiences in the London punk and New York hip-hop scenes of the 1980s, the designs are a direct reflection of what’s happening on the streets. At the end of the 1990s, Fujiwara stopped the label to focus on smaller projects.
The collaboration with Supreme comes as a bolt from the blue, but we’re not complaining. The Spring 2025 collection includes a variety of clothing and accessories: from MA-1 and patchwork jackets to hoodies, shirts, shorts, and accessories featuring the logos of both brands.
The centrepiece of the collection is the exclusive Nike Air Force 1 Low with a ponyhair Swoosh. The sneaker uses high-quality leather and features the GOODENOUGH logo on the heel.
The entire collection will be available exclusively through Supreme’s webstore and stores starting June 5, 2025. Check out the images of the collection below and keep an eye on Sneakerjagers’ news page for more updates like this.
GOODENOUGH is an influential Japanese streetwear brand, founded by Hiroshi Fujiwara, known for blending punk, hip-hop, and skate culture with luxury and utilitarian designs. The label was especially active in the 1990s and is making its comeback in 2025 with Supreme.
The collection will be available exclusively through Supreme’s webstore and stores starting June 5, 2025.
