Swedish retailer Sneakersnstuff has a new collaboration with New Balance. The two brands are releasing the 'Blue Racer' collection together, which has been given a retro racing vibe. SNS has already created a design on the 920 model and now they have taken on the New Balance 237. In addition, there will also be several clothing items released.
Sneakersnstuff was founded in 1999 by Swedish Erik Fagerlind and Peter Jansson. Both men worked in the sports and lifestyle scene in Stockholm and saw a gap in the market for the sneaker scene. At the end of the 90s, there were no big sneaker shops in Stockholm. Fagerlind and Jansson travelled to New York for inspiration and opened Sneakersnstuff in the Swedish capital. Now, in 2021, SNS is known worldwide and is an integral part of the sneaker scene.
New Balance x SNS M920
Earlier this year, in January 2021, New Balance and SNS collaborated and released the M920 model. The sneaker had a striking colour combination: namely orange with green. The M920 consists of premium materials, such as suede and mesh. Furthermore, the Sneakersnstuff branding is subtly placed on the model, which can be seen under the laces for example.
Sneakersnstuff X New Balance 920 'Sports World'
SNS x New Balance 237
The latest 'Blue Racer' collection has been given a completely different colour palette. For the New Balance 237, SNS has used different shades of blue on the design. For example, a light shade has been used on the upper, which consists of suede and mesh. Besides that, a darker shade of blue has been used on the suede heel. But what is most striking about the sneaker, is the dark blue snake print that is outlined with bright pink. The print is used on the 'N' logo and also on the heel.
Furthermore, the New Balance logo can be seen in pink on the heel. On the tongue, you can also see the NB logo on one side and the SNS logo on the other. Besides that, you can find white and beige colours. The foam midsole contains both colours with underneath a dark blue outsole. Finally, the inside and the tongue are lined with the beige colour and the laces are white.
'Blue Racer' Clothing
In addition to the 237, several garments are also dropping. The 'Blue Racer' collection includes a two-piece grey tracksuit that features the NB and SNS logos. Also dropping is a tracksuit with blue snake print and a half-zip mackintosh. Finally, two graphic t-shirts are released, with a blue snake on the back.
The entire SNS x New Balance 'Blue Racer' collection will be released on Friday, June 11, 2021 exclusive to SNS. You can sign up for the raffle NOW via the SNS app (from 3 June to 10 June), check it out via our Release Calendar. Don't forget to also download the Sneakerjagers app and turn on your notifications, that way you will always get an alert when a new sneaker drops!