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Sneakerjagers The Untold Story - 'Big Bubble' community challenge - Winner Announcement

March 27, 2023 4:00 PM
Sneakerjagers The Untold Story - 'Big Bubble' community challenge - Winner Announcement

The month of March is all about the Nike Air Max 1. March 26, 2023, is Air Max Day, and Sneakerjagers celebrated this day in a big way. With the release of the Nike Air Max 1 '86 'Big Bubble', the Air Max Day was a special one.

In Sneakerjagers' 'The Untold Story' community challenge, you learned more about the story behind the silhouette. In collaboration with Nike, we gave away three copies of the Air Max 1 '86 'Big Bubble'. The winners are announced here.

Air Max Day

March 26, 2023, is Air Max Day and Nike celebrated the release of the well-known Air Max 1 silhouette. Nike celebrated this day with different colorways of the model and in 2023 a very special release was also planned; the return of the Air Max 1 '86 'Big Bubble'. The sneaker returned after some 37 years and was celebrated with a giveaway.

Nike Air Max 1 '86 Big Bubble
Nike
Nike Air Max 1 '86 Big Bubble

Before the official release of the Nike Air Max 1 (1987) that we know to this day, there was a predecessor. Tinker Hatfield designed the Nike Air Max 1 'Big Bubble', a silhouette that had a larger air unit. This element was so large that it could crack in cold temperatures. A flop, then, you might think. Nothing could be further from the truth, and after reducing the size of the air unit, there was the Nike Air Max 1, one of Nike's most iconic sneakers.

The Nike Air Max 1 'Big Bubble' appeared on shelves on March 26, 1987. Despite fears of the air unit tearing, this was not the case with this release. This may have been due to the spring-like temperatures at the time. Since its initial release, the 'Big Bubble' has remained under the radar. Now, more than 35 years later, the sneaker reappears at Nike.

The Untold Story

In The Untold Story, a community challenge in partnership with Nike, we told the story of the 'Big Bubble'. Under the motto 'failure that leads to success', Sneakerjagers told different stories behind Nike's most successful works and collaborations. Thus, it is often the untold stories that can actually inspire.

- Read Tinker Hatfield's untold story

- Read Michael Jordan's untold story

- Read Billie Eilish's untold story

As with the Air Max 1, a model that was one of Nike's biggest successes after its "failure", the power here lies in learning from your mistakes. From 21 March to 26 March 2023, you could learn more about the Air Max 1 model and read various untold stories via the Sneakerjagers app. Today, we announce the winners of the challenge!

Winners

In collaboration with Nike, we gave away 3x the Nike Air Max 1 '86 'Big Bubble'. Check out the winners of The Untold Story community challenge below:

  1. @meryltetelepta
  2. @nickemonds
  3. @manudiban

The winners will receive more information about their prize via email. Congratulations on your prize! The Nike Air Max 1 '86 'Big Bubble' in your desired size is coming your way!

In case you missed it, don't forget to download the Sneakerjagers app and stay updated on all future giveaways!