Rihanna is returning to PUMA. The singer has released several sneakers and apparel items in the past in collaboration with PUMA and now, anno 2023, Rihanna is returning. Little is yet known about the FENTY x PUMA collaboration. However, PUMA has confirmed the collab and the collaboration will come with unisex items.
It's out; Rihanna is returning to PUMA. The two names have collaborated in the past, releasing various sneakers and apparel items under the name Fenty, the singer's third name. Notable silhouettes from the collaboration included the Cleated Creeper and the PUMA Bow. And now, more than five years later, the singer returns. "She's back", says Arne Freundt, Chief Executive Officer at PUMA.
In recent years, Rihanna has remained fairly under the radar in terms of music. With her last album released in 2016, "ANTI," fans worldwide were waiting for new music. Since the album, however, the singer has not been idle, shining during the Superbowl Halftime Show on February 13, 2023, where she announced her second pregnancy with rapper ASAP Rocky.
In addition, the singer has her own makeup and lingerie line under the name 'Fenty'. The upcoming collaboration with PUMA will also have the same name. Although little is known yet about the PUMA x FENTY collab, we do know that it is actually coming and that the collaboration will come with items for men and women.
Keep an eye on our news page for the latest updates regarding the PUMA x FENTY collaboration. Also, don't forget to download the Sneakerjagers app and stay up-to-date on the latest releases.