Puma is releasing its first female basketball collection and it is specially designed by June Ambrose. The 'High Court' basketball collection consists of 25 stylish items and will be available from December 1, 2021.
June Ambrose is an award-winning creative director, stylist, costume designer and entrepreneur. In 2020, June joined the Puma family as creative director and has worked with Serena Williams on many projects.
The entrepreneur is also known for her cultural impact. She is known for her clothing style and has designed many costumes for various music videos of hip-hop artists such as Missy Eliot, P Diddy and Jay Z.
With her designs, June has left an impression on the fashion world and has laid the foundation for many trends that we still see today. June also opened a lot of doors for other coloured stylists and built a bridge between luxury European fashion houses and hip hop artists.
The 'High Court' collection from Puma and June Ambrose
Now, the stylist is releasing a new collection together with Puma. The 'High Court' collection is Puma's first female basketball collection and consists of 25 stylish items. The collaboration was announced through a campaign video, featuring WNBA players Katie Lou Samuelson, Jackie Young, Breanna Stewart and Skylar Diggins-Smith.
With this collaboration, June and Puma try to combine sport with fashion and style. "I'm trying to redefine what it means to be stylish in sport," the entrepreneur tells during an interview with Vogue. "I wanted the collection to be bold and impactful, to speak to the foundation of what a player needs off and on court, but through a stylized lens."
The collab consists of a number of sporty garments, sneakers and accessories. These items are not only designed for the basketball court, but can also be worn in contemporary outfits. In addition, the oversized rugby sets are unisex and inspired by the styles of the 90s.
The 'High Court' collection by Puma and June Ambrose will be released on December 1, 2021. The items will be available at the Puma Flagship store in New York and on the website.