During the New York fashion week, PUMA announced its first entry into the metaverse featuring NFTs. They unveiled the PUMA Black Station, a 3D spatial playground. Black Station is a virtual Web3 space where users can experience the brand like never before.
Within this 3D virtual space, users can freely walk around and they'll find three portals. Although one of the portals is closed for now, the other two are accessible. After walking through the portals the users can see the outlines of the PUMA Nitro NFRNO “Black Station” series sneakers. Once the user approaches the sneakers, the shoes start levitating and the user has 15 seconds to take a good look at them before the sneakers go up in flames.
Once the last portal is available, users who minted a Nitropass will have access to a physical sneaker after burning their product-claimed NFTs. Below you'll find images of the two, so far unveiled, sneakers.