PUMA and Vogue are joining forces for a special collaboration this year, 2022. The two brands will release a collection that combines sports and fashion. The collection includes clothing, accessories and shoes.
PUMA has a lot of great collaborations behind them already. A few years ago they released several sneakers with Rihanna and this year, 2022, the brand already released a few collections with Coca-Cola, BABY PHAT and Dua Lipa.
PUMA x Vogue
Clothing collection
That PUMA has collaborated with big names is obvious by now, but as big as Vogue hasn't happened yet. Vogue is a fashion magazine and plays one of the biggest roles in the fashion industry. Therefore, this collaboration means a lot to a sports brand like PUMA.
"Since 1892, Vogue has stood as the timeless epitome of fashion – depicting the trends of the past and present, and shaping those of the future. PUMA x Vogue includes daring pieces that feature allover prints and bold branding for today’s sport-fashion mavens."
Heiko Desens, PUMA’s Global Creative Director
In the collection, we see a lot of different sporty garments, for example a Tight Top, Relaxed Graphic Tee, Woven Jacket and a Relaxed Hoodie. On the items the branding of both PUMA and Vogue is clearly visible. The color palette consists of black, red and white.
This color palette is also reflected on the actual sportswear from the drop. Think leggings, shorts, sports bras, a cap and a big sports bag. With these items you will go to the gym and everywhere else in style.
Footwear collection
In addition to the sporty apparel, PUMA and Vogue will also release shoes. To stay in the sporty style, co-branded slides are also part of the collection. These slippers are all in black with the Vogue logo and the puma on the instep strap. You will also see both logos return on the footbed.
In addition to the Leadcat Slides seen above, the two big names are also releasing a sneaker. The Vogue x PUMA Fierce is a real eye-catcher. The upper is all black and has a futuristic look.
Around the upper we see an extra lace that ensures the shoe stays in place, but also looks stylish. This lace is in red and is therefore very noticeable. The branding of both brands can be seen on the insole and on the loop on the tongue. PUMA's logo is on the heel.
"Vogue is thrilled to partner with PUMA at a time when sport is so at the forefront of fashion. This collection, the first of two Vogue x PUMA drops, combines the athletic aesthetic with the timeless approach to style that Vogue is known for.”
Willow Lindley, Vogue Accessories & Collaborations Director
Willow Lindley already reveals that the collaboration consists of not one, but two drops. When the second drop will take place is not yet known. The upcoming drop is available from Thursday, August 25, 2022 through PUMA's website.
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