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Personalise your Nike Air Max 90 and 95 at Nike By You!

February 24, 2021 9:00 AM
Personalise your Nike Air Max 90 and 95 at Nike By You!

You can now personalise your Nike Air Max by designing these classics with premium materials, and create a completely new look! Make it for the runway then take it to the streets, because this time Nike By You has focused on a luxurious and individual style.

Nike Air Max 90 By You

The customisable Air Max 90 brings haute couture to the everyday comfort of a classic sneaker. This luxury version features a palette of premium leather and suede with understated details, exotic textures and a removable custom hangtag.

Everything about this shoe is designed with luxury in mind, from carefully selected materials to details like hand-painted edges. The Max Air unit in the heel provides comfortable cushioning, and the stitched overlays and design lines are durable and iconic. It's a look from the early 90s that fans love.


Customise your look with a variety of suede and leather for the classic layers of the Air Max 90. The wing trim and Swoosh design add a simple touch of class. Not wild enough yet? Choose from a palette of seasonal colours and exotic animal prints, including snake, ostrich and crocodile motifs.

Nike Air Max 90 blue
Nike By You
Air Max 90
zwarte Max
Roze Air Max
Nike By You Air Max 90

Nike Air Max 95 By You

This customisable Air Max 95 is an 'exotic comfort for your feet'.

The AM95 is inspired by parts of the human body and its refined form and function. The sneaker was originally developed for running, and it offers visible Nike Air cushioning that ensures comfort. The OG lacing system was an innovative take on traditional laces, making it easy to put on and take off and also allowing you to personalise your fit. A foam midsole has flexible grooves for a comfortable feel that allows you to move freely.


In addition to the suede and leather materials, you have the choice of adding a crocodile texture with a brush-off finish to your custom design. The brush-off layer wears away to reveal a new colour, creating an incomparable and exotic look, and if that's not enough, you can add luxurious layers such as synthetic suede, premium leather, a satin lining.

You also have the opportunity to represent your brand through the customisable and removable hangtag. On the tongue you can add a short personal message, or a custom label with up to three characters for a monogram effect.

Nike AIr Max
Air Max 95
Nike AM95
Air Max colorway
Nike Air Max custom


The options were released 23 February via Nike By You. Keep an eye out for other further awesome drops in our release calendar! Go wild and let your creativity loose on these silhouettes.

The AM90 will cost €170 and the AM95 €200.