One Block Down and Nike create an Italian Air Max 95

Milan boutique One Block Down and Nike are releasing the One Block Down x Nike Air Max 95 Big Bubble LUX 'Italy'. The black One Block Down x Nike Air Max 95 arrives on 19 November 2026 at 08:00 via Nike SNKRS for €199.99.

The pair looks back to the Air Max 95 LUX from 2001, which was made in Italy at the time. One Block Down didn't want to copy that design, but to take it further.

The basics are familiar. Sergio Lozano built the Air Max 95 around human anatomy: the shank as the spine, the eyelets as ribs, the layered side panels as muscle fibres. Add the first visible forefoot Air and a black midsole, a first for Nike Running at the time.

In more than thirty years the silhouette has appeared in countless forms, from OG retros and premium editions to a long line of collabs. The 2001 LUX has always been an outlier among them, and that is exactly the version this project starts from.

Italian leather, Italy underfoot

The upper is made of premium leather in a newly designed, padded one-piece construction. Its fluid lines follow the anatomy of the original Air Max 95. A subtle embossed pattern on the top section of the upper adds extra texture.

The leather is prepared and finished in Italy, while the shoe itself is assembled in Vietnam. On the Black edition everything is black, right down to the midsole.

The sole holds a TPU insert with artwork celebrating 30 years of the Air Max 95, including One Block Down graphics and references to Italy. Every pair also comes with a chrome accessory modelled on the hangtag of the original LUX. The map of Italy on it has been updated: Sicily and Sardinia are now included.

Four colorways and an apparel range

Alongside the black One Block Down x Nike Air Max 95 there are Green, Red and White versions. These get a digitally printed gradient on the leather that follows the curves and stitching channels of the upper. Because the leather absorbs the colour slightly differently each time, One Block Down says no two pairs are exactly the same.

Those three colorways release on 13 November 2026 in highly limited quantities, exclusively at One Block Down's flagship store in Milan. The black version lands online and in store at One Block Down on that same day, six days before the SNKRS release.

The apparel takes its cues from Nike Football training gear. At One Block Down you'll find a Technical Jacket, Technical Woven Trousers, a Training T-Shirt and a Technical Skull Cap in black and white.

Reflective branding, embroidered graphics and stitching in the Italian tricolour tie the apparel to the sneakers. The recurring '09' logo refers to the year the store was founded.

One Block Down was founded in Milan in 2009 by Patrizio Vita. The reason was simple: according to the store, nobody in the city was selling Jordan at the time.

Today it is a multi-brand streetwear boutique a stone's throw from the Piazza del Duomo. According to Nike, it runs two stores in Milan and one in Rome. The motto: "For the culture of subcultures."

One Block Down also looks beyond sneakers. During Milan Design Week, the store has already worked with Italian design brands Cassina and Zanotta.

Want a pair? The black One Block Down x Nike Air Max 95 drops on 19 November 2026 at 08:00 in the SNKRS app from Nike.