Nike Prices Are Going Up in the U.S. - Here’s What It Means

As summer nears, Nike is entering a new fiscal year—and with it, a revised pricing strategy that might not sit well with U.S. shoppers. Beginning June 1, 2025, sneaker enthusiasts in America can expect higher retail prices across much of Nike’s product lineup.

The timing isn't random. It comes as the brand starts to navigate the ripple effects of tariff shifts, political changes, and fluctuating trade relations.

What's Changing?

According to a report from Complex, Nike's retail prices will increase in the U.S. by $2 to $10 starting in June. This may not seem drastic at first glance, but for core collectors and fans, the ripple effects could be significant, especially when those prices stack over multiple drops or releases.

However, here's what's not included in the increase: Jordan Brand apparel and accessories, all kids' footwear and apparel, footwear under $100, and Nike Air Force 1s.

The Bigger Picture

Since early 2025, U.S. trade policy has been in flux. New tariffs were introduced in February, which triggered uncertainty across global supply chains, rallying many brands to watch and wait. For Nike, this price adjustment seems to be a cautious, calculated response.

But let’s be real—Nike’s legacy isn’t going anywhere. The question isn’t whether people will keep buying, it’s how this will shift priorities. Will buyers become more selective? Will resale trends adjust? Or will the appetite for the Swoosh remain untouchable?

All the content is created according to our Editorial guidelines.