The Swoosh Brand announced '.SWOOSH', their own web3 platform, dear community! After PUMA introduced its own web3 platform called Black Station a while ago, now we can tell you it is Nike's turn to do something similar. '.SWOOSH' is Nike's new digital community and experience which is 'home for Nike virtual creations and uses blockchain-powered technology' according to the brand.
On .SWOOSH, users will be able to learn about and collect virtual creations, these creations will mainly include interactive digital objects like virtual shoes or jerseys. The members will be able to wear these digital objects in digital games and immersive experiences. In some cases, it will even be possible to unlock access to physical products or experiences, like a conversation with an athlete or designer.
'The point: to expand the definition of sport — and serve its future — by democratizing the web3 experience so that everyone can collect, create and own a piece of this new digital world.'- Nike
The first digital collection will be launched in 2023 and it will be a collection shaped by the platform's community. After the first drop, members of the community will be able to enter a challenge to win an opportunity to co-create virtual products with Nike. The winners and co-creators will earn royalties on the virtual products they helped create.
For now, .SWOOSH is just in beta and registration to join will open on the 18th of November 2022. However, curious users can already visit the .SWOOSH website here. Keep up with our news to stay up to date about future .SWOOSH information and updates.