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Nike celebrates 35th anniversary of 'Do The Right Thing' with 1-of-100 Jordan Spiz'ike Low

July 1, 2024 8:18 PM
Nike celebrates 35th anniversary of 'Do The Right Thing' with 1-of-100 Jordan Spiz'ike Low

On July 27, 1989, the film 'Do The Right Thing,' directed by Spike Lee, premiered. The film tells the story of Mookie, Sal, Da Mayor, and Buggin' Out, and the conflicts between different cultures in Brooklyn, New York. The film is still considered Spike Lee's best work.

'Do The Right Thing'

In the film, sneakers feature prominently. From the Air Jordan 4 worn by Buggin Out in the iconic "You stepped on my brand new white Air Jordans" scene, to the Nike Cortez and the Air Force III - everything passes by. As such, Spike Lee was a big sneaker fan and also worked with Nike and Michael Jordan for some iconic Jordan commercials during his career.

In 2006, the director finally got his own Jordan sneaker; the Spi'zike. The silhouette combined models like the Air Jordan 3, 4, 5, and 20. The name Spi'Zike is an amalgamation of the names Spike and Mike. Especially for the anniversary of 'Do The Right Thing,' Nike is bringing back the Jordan Spi'Zike Low in its OG colorway.

The sneaker was designed by Spike Lee and his son Jackson. The upper combines the colors white, red, and green. A label with 'DTRT 35' is placed on the mesh panel, hinting at the anniversary. Numbering is placed on the inside of the sneaker since only 100 copies of the sneaker will be released.


The release comes in a custom shoe box that mimics Sal's pizzeria from the film. It is not yet clear how the 100 pairs of Spike Lee x Jordan Spi'zike Low 'Do The Right Thing' will be released. Check out the official footage of the release below.

It is known, however, that Spike will open a pop-up store on June 29, 2024, at 69 Lafayette in Brooklyn's Fort Greene neighborhood. There is also a block party on June 30, 2024, in Bed-Stuy.

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