Tomorrow, Thursday 7 April 2022, is already the last day of the adidas Members Week. We had a lot of activities this week, including several events and competitions. You might be one of the lucky winners of the NFT or you got the opportunity to buy the the Sean Wotherspoon x adidas EQT Support 93 'Super Earth'.
But the week is not over yet, today April 6 and tomorrow April 7 will be all about The Collective. During these days you will meet 9 people who created a collection together with adidas Originals. This collection is only available for adiClub members.
You can also win a personalised gift set from a member of The Collective of your choice. Who exactly are The Collective? Find out in this blog!
The Collective
Meet The Collective, a group of cultural pioneers who have embraced fashion as a means of self-expression. Together with adidas Originals, they have created a collection that is only available to adiClub members. Each item is designed to spread a personal and powerful message to the world.
Stop the shaming
Representation is important, which is why Taqwa, Ericka and Nyome choose to spread a message about body positivity. They do this with the texts I Have the Choice, End Fatphobia and Be Who You Deserve. The three want to live in a world with more inclusive aesthetic ideals.
Activate your inner activist
Lena, Amani and Isra spread messages like Clothing is Genderless, The Voice of a Woman is a Revolution and Freedom Without Limits. With these texts, they want to fight gender equality in fashion, religious discrimination and climate change. After all, social justice affects everyone.
Reject rejection
In a society, things are quickly normalised, which means that some people are seen as an outsider. Through messages like Live Your Fantasy, Role Mode and Mutlifaceted, Jari, Ellie and Naomi want you to start thinking outside of 'conventional' norms.
Personalised gift set
You can win a gift set from a member of The Collective of your choice. Each member has their own message. From these messages, you can choose the one you want to convey. Register now for your chance to win the gift set!
adiClub member
To find out more about The Collective and to be able to take part in the competition, it is important that you are an adiClub member. As a member you can earn points, and with these points you can level up. You will receive rewards along the way. In addition, you will have access to exclusive content and products, such as The Collective.
Not yet an adiClub member? No worries! You can register for free using the button below!